PROSPECTS AND OPPORTUNITIES
Polishes set to see demand drops persist throughout forecast period
The decline in demand for floor polish is set to persist, reflecting broader trends towards simplified cleaning practices. As parquet and wooden flooring lose popularity, the need for floor polish will diminish further, resulting in ongoing decreases in retail volume and value.
Grocery retailers will maintain leadership over distribution for polishes
The distribution of polishes products is expected to remain largely stable, with supermarkets continuing to lead sales. Modern grocery retailers currently account for over 70% of the market - a figure that is likely to remain consistent throughout the forecast period.
Private label will continue to rise in polishes, though slower than in other home care categories
Private label is anticipated to grow during the forecast period, although at a slower pace compared to other categories within the home care industry. Supermarkets and hypermarkets are expanding their private label offerings, presenting lower-cost alternatives to branded products.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Spain?
- Which are the leading brands in Polishes in Spain?
- How are products distributed in Polishes in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Spain - Category analysis
KEY DATA FINDINGS
Simplified cleaning habits continue to impact category growth
Competitive landscape sees little change in 2024
Limited innovation as polishes category hits maturity
Polishes set to see demand drops persist throughout forecast period
Grocery retailers will maintain leadership over distribution for polishes
Private label will continue to rise in polishes, though slower than in other home care categories
Home Care in Spain - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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