PROSPECTS AND OPPORTUNITIES
Multi-purpose cleaners will continue to cannibalise polishes
The rate of growth in retail constant value sales of polishes will slow significantly during the forecast period. This slowdown will be particularly notable in floor and furniture polish.
Retailers uninterested in developing private label options in polishes
Compared to other home care categories, private label is expected to remain negligible within polishes over the forecast period. With many consumers opting for home care products that can be used for multiple tasks, retailers are shifting their focus away from polishes.
Casualisation of footwear and hybrid work patterns will limit demand growth for shoe polish
Shoe polish is expected to see a modest increase in retail volume terms over the forecast period. The category faces challenges due to the growing popularity of casual footwear and hybrid work.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Costa Rica?
- Which are the leading brands in Polishes in Costa Rica?
- How are products distributed in Polishes in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Costa Rica - Category analysis
KEY DATA FINDINGS
Increased competition from surface care weighs on polishes
International players lead sales, but innovation is lacking
Modern floors and furniture reduce the use of polishes
Multi-purpose cleaners will continue to cannibalise polishes
Retailers uninterested in developing private label options in polishes
Casualisation of footwear and hybrid work patterns will limit demand growth for shoe polish
Home Care in Costa Rica - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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