PROSPECTS AND OPPORTUNITIES
Floor polish will continue drive a poor performance for polishes overall
While price rises are expected to continue driving retail current value growth in polishes in Thailand in the forecast period, retail volume sales are expected to maintain their declining trend. However, as in the review period, it is only floor polish that is expected to see declining sales, with all other categories set to see growth by both measures.
Shoe polish set to maintain slow growth despite an already high base
Apart from the small category of metal polish, shoe polish is expected to see the strongest retail volume and current value growth rates in the forecast period, and will return to, and indeed exceed, the pre-pandemic level of volume sales. This positive outlook is rooted in specific market dynamics and consumer behaviours.
Growing importance of sustainable and eco-friendly formulations
Growing environmental awareness in Thailand has been driving demand for eco-friendly home care products, and the situation is no different in polishes. For instance, consumers have been seeking polishes made from natural ingredients, which are biodegradable, free from phosphates, and minimise plastic packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Thailand?
- Which are the leading brands in Polishes in Thailand?
- How are products distributed in Polishes in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Thailand - Category analysis
KEY DATA FINDINGS
Value consciousness remains, with consumers looking for affordable and effective products
Changing consumer behaviour impacts distribution
Fragmentation in floor polish, concentration in shoe polish
Floor polish will continue drive a poor performance for polishes overall
Shoe polish set to maintain slow growth despite an already high base
Growing importance of sustainable and eco-friendly formulations
Home Care in Thailand - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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