Competitive Landscape
Sc Johnson & Son Maintains Market Dominance
In 2025, SC Johnson & Son de Argentina maintained leadership in the polishes category, holding 52% value share. The market structure remained highly concentrated, with no more than two brands holding significant share in each subcategory and only one brand, Blem, surpassing 40% share of the category as a whole.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Argentina?
- Which are the leading brands in Polishes in Argentina?
- How are products distributed in Polishes in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Argentina - Category analysis
Key Data Insights
Volume Sales Continue to Decline as Lifestyle Shifts Reduce Demand
Volume Sales Continue to Decline as Lifestyle Shifts Reduce Demand
Wassington Drives Innovation with Sneaker Wipes Launch
Lifestyle Changes to Drive Continued Volume Decline across All Segments
Melamine Furniture Adoption May Provide Modest Support for Furniture Polish
Shoe Polish Innovation Set to Pivot Towards Sneaker Maintenance Solutions
Sc Johnson & Son Maintains Market Dominance
Small Local Grocers Continues to Lead Distribution
Home Care in Argentina - Industry Overview
Volume Stability and Premiumisation Drive Growth Despite Economic Challenges
Key Data Insights
Volume Stability and Premiumisation Drive Growth Despite Economic Challenges
Evolving Product Formats Respond to Affordability Demands
Sustainability Credentials Drive Brand Differentiation
Value Growth Expected Despite Volume Pressures From Lifestyle Shifts
Import Normalisation Set to Expand Product Access across Key Categories
Fragrance Expected to Regain Importance as Consumer Priorities Broaden
Leading Players Maintain Stronghold Amid Market Shifts
Strategic Acquisitions and Portfolio Rationalisations Reshape Market Structure
Small Local Grocers Maintains Dominance as Price Dynamics Shift
Retail E-Commerce Rises Robustly as Consumers Seek Value
Country Reports Disclaimer
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!