PROSPECTS AND OPPORTUNITIES
Ongoing lifestyle changes are expected to reduce the potential for polishes
Across the forecast period, all product areas within polishes are expected to record a decline in retail volume sales, aligned with ongoing lifestyles changes. Floor polish will continue to face difficulties, as modern homes increasingly feature flooring materials other than wood, reducing the demand for traditional floor polish products.
Wipe-clean furniture that mimics the appearance of wood is expected to challenge ongoing sales
Younger generations in Argentina rarely purchase wooden furniture, not only because they prefer more modern alternatives, but also because the quality of wood today often does not match that of decades past. Additionally, the price of good-quality wooden furniture is considerably higher than that of contemporary alternatives.
There is potential for brands to innovate within the shoe polish category
Footwear style and fashion trends for shoes has undergone a dramatic shift over the past decade. The global trend towards more casual footwear will increasingly influence consumer behaviour in Argentina over the forecast period, where more casual options are gradually replacing traditional suits and formal leather shoes.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Argentina?
- Which are the leading brands in Polishes in Argentina?
- How are products distributed in Polishes in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Argentina - Category analysis
KEY DATA FINDINGS
The economic crisis leads to a retail volume decline in all polish subcategories
Lifestyle changes lead to a reduced demand for polish products, further hampering sales
Limited brand presence leads SC Johnson & Son to maintain its strong lead in 2024
Ongoing lifestyle changes are expected to reduce the potential for polishes
Wipe-clean furniture that mimics the appearance of wood is expected to challenge ongoing sales
There is potential for brands to innovate within the shoe polish category
Home Care in Argentina - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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