PROSPECTS AND OPPORTUNITIES
Polishes are expected to register an ongoing decline in retail volume sales
The forecast period is expected to see a continued decline in retail volume sales, with all product areas set to record a decline. The demand for furniture and floor polishes is anticipated to further diminish as consumers increasingly opt for more affordable, low-maintenance laminated flooring solutions.
Shoe polish is predicted to record the weakest retail volume decline
Across the forecast period, shoe polish is expected to witness the smallest decline in retail volume among the polish categories. While a growing segment of the population, particularly younger consumers, may prefer footwear that does not require polishing, there will still be a demand for traditional shoe polishes catering to classic styles.
Local companies are expected to gain ground, while private label faces challenges
In the floor and furniture polish segments, the Pronto brand is expected to maintain its sales lead throughout the forecast period. However, in the shoe polish category, local companies are anticipated to gain traction, gradually increasing their market share.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Turkey?
- Which are the leading brands in Polishes in Turkey?
- How are products distributed in Polishes in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Turkey - Category analysis
KEY DATA FINDINGS
A decrease in retail volume sales is recorded across all categories of polishes
The significant increase in unit prices impacts consumer purchasing behaviour in 2024
Cigir Kimya continues to lead, offering the top brand in shoe polish
Polishes are expected to register an ongoing decline in retail volume sales
Shoe polish is predicted to record the weakest retail volume decline
Local companies are expected to gain ground, while private label faces challenges
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DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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