PROSPECTS AND OPPORTUNITIES
Customisation and DIY solutions to engage consumers
Rising interest in wellbeing, sustainability and creativity has created new opportunities for brands in polishes to introduce customisation and DIY options. Kits and modular product offerings can cater to consumers seeking personalisation and a rewarding experience.
E-commerce redefines distribution
The cost-of-living crisis has driven consumers toward affordable options on e-commerce platforms like Temu, AliExpress, and Amazon, which offer extensive product ranges at competitive prices. For instance, on 7 December 2024, AliExpress listed the Wood Seasoning 100% Beeswax Complete Solution Furniture Care at AUD1.
Innovation and premiumisation necessary to counteract market stagnation
Consumers of polishes demonstrate loyalty to branded products, leading to a competitive market landscape that remains largely consolidated. Retail value sales in polishes are primarily dominated by two major players - Reckitt Benckiser and SC Johnson & Son.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Australia?
- Which are the leading brands in Polishes in Australia?
- How are products distributed in Polishes in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Australia - Category analysis
KEY DATA FINDINGS
Multi-purpose cleaners undermine demand for polishes
Furniture and shoe polish struggle amid changing preferences
Growth opportunities in natural and eco-friendly polish care
Customisation and DIY solutions to engage consumers
E-commerce redefines distribution
Innovation and premiumisation necessary to counteract market stagnation
Home Care in Australia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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