PROSPECTS AND OPPORTUNITIES
Floor polish faces threats to growth
Floor polish faces potential challenges from dual-purpose floor cleaners, which offer streak-free shine while also cleaning. These products may hinder the growth of traditional floor polishes in the coming years.
Shoe polish holds potential for expansion as metal polish sees sustained demand
The shoe polish segment is expected to expand throughout the forecast period, supported by the cultural emphasis on grooming, rising expenditure on luxury footwear and growing availability through online shopping platforms. Increased fashion awareness among younger consumers and their preference for premium footwear are also likely to drive demand for shoe care products.
Overall category will continue to suffer from lack of innovation
A lack of innovation is likely to make it difficult for players to maintain stronger consumer interest or achieve higher value growth over the forecast period, particularly as polishes continues to face growing competition from other categories such as surface care. It is likely that some players will try to address this problem by working to improve the efficacy and convenience of their established product ranges.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Saudi Arabia?
- Which are the leading brands in Polishes in Saudi Arabia?
- How are products distributed in Polishes in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Maintenance and preservation concerns drive growth in 2024
Metal polish benefits from enduring utility, while floor polishes faces rising competition
Shoe polish gains momentum as price promotions remain relevant for entire category
Floor polish faces threats to growth
Shoe polish holds potential for expansion as metal polish sees sustained demand
Overall category will continue to suffer from lack of innovation
Home Care in Saudi Arabia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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