PROSPECTS AND OPPORTUNITIES
Multi-purpose cleaners will contribute to decline in floor polishes
Polishes in Brazil is expected to maintain its trend of retail volume and current value decline throughout the forecast period. Floor polish, the largest category within polishes, expected to be a major contributor to decline, as multi-purpose cleaners are set to continue undermining sales in Brazil.
Inflation and logistics challenges fuel the rise of regional home care brands in Brazil
The inflationary pressure that hit Brazil over recent years drove the rise of regional and emergent brands, and they are expected to continue to perform well in the forecast period. With consumers focused on saving money to buy essential products in the basic basket, they will continue to experiment with new lower-priced brands in categories in which there is a lower perception of quality differentiation, such as polishes.
An opportunity for floor polish brands to innovate and educate younger generations
A lack of awareness of floor polishes amongst the younger generations paves the way for manufacturers to invest in improving products and communicating their benefits. While fragrances and disinfecting claims have been rising in several product categories, floor polish still has room for players to adapt and launch products that leverage the demands of the younger generations, which surround practicality and personalisation.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Brazil?
- Which are the leading brands in Polishes in Brazil?
- How are products distributed in Polishes in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Brazil - Category analysis
KEY DATA FINDINGS
The decline of floor polishes in Brazil
Working from home limits growth for shoe polish
Challenges for private label polishes in Brazil
Multi-purpose cleaners will contribute to decline in floor polishes
Inflation and logistics challenges fuel the rise of regional home care brands in Brazil
An opportunity for floor polish brands to innovate and educate younger generations
Home Care in Brazil - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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