PROSPECTS AND OPPORTUNITIES
Changes in style and décor are set to limit demand for polishes over the forecast period
Over the forecast period, polishes is expected to face a continued retail volume decline as Belgian consumers increasingly turn to modern furniture and footwear that require less maintenance. The shift in home décor, with an emphasis on materials that do not require polishing, will further shrink the consumer base for these products.
Younger consumers will increasingly view polishing as an outdated cleaning method
As more consumers opt for casual, low-maintenance interiors and footwear, the practice of polishing will be viewed as an outdated habit, particularly among younger Belgians. With less demand for products made from leather, wood, or metal that require regular polishing, manufacturers will face increasing challenges in reviving the category.
Trainer care products are an area that provides a growth opportunity
While traditional shoe polishes are expected to continue their downward trend, the trainer care segment represents a rare opportunity for growth within the broader polishes category. The increasing popularity of casual and sports footwear, especially among younger consumers, is driving demand for specialised trainer cleaning and whitening products.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Belgium?
- Which are the leading brands in Polishes in Belgium?
- How are products distributed in Polishes in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Belgium - Category analysis
KEY DATA FINDINGS
The economic conditions fuel an ongoing retail volume decline for polishes
In line with fashion trends, shoe polish sales struggle while trainer care gains ground
Smaller brands and niche channels gain market share during 2024
Changes in style and décor are set to limit demand for polishes over the forecast period
Younger consumers will increasingly view polishing as an outdated cleaning method
Trainer care products are an area that provides a growth opportunity
Home Care in Belgium - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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