Competitive Landscape
Leading Players Maintain Dominance Despite Market Decline
The polishes market in Belgium is highly concentrated, with the top three manufacturers, Pietercil Delby's NV SA, SC Johnson Benelux SPRL, and Group Riem SPRL, holding a significant share of the market in 2025, with 19%, 16%, and 10% respectively.
Emerging Players and Channel Shifts Create New Opportunities
Enteco NV is experiencing rapid growth in polishes due to the distribution of the French brand Starwax. Starwax has a strong presence in specialist channels such as Brico and Gamma, and drugstores like Di, allowing Enteco NV to capitalise on the channel shift in the market.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Belgium?
- Which are the leading brands in Polishes in Belgium?
- How are products distributed in Polishes in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Belgium - Category analysis
Key Data Insights
Decline in Polish Sales Driven by Changing Consumer Preferences
Decline in Polish Sales Driven by Changing Consumer Preferences
Furniture Polish Remains Largest and Best Perfoming Category Despite Overall Decline
Channel Shift Reshapes Distribution Landscape for Polishes
Consumers Expected to Shun Traditional Polishes for Low-Maintenance Alternatives
Furniture Polish to Remain Dominant Despite Declining Demand
Specialist Channels and E-Commerce Expected to Gain Ground
Leading Players Maintain Dominance Despite Market Decline
Emerging Players and Channel Shifts Create New Opportunities
Specialist Channels Gain Share as Traditional Retail Declines
Retail E-Commerce Gains Prominence in Polishes Distribution
Home Care in Belgium - Industry Overview
Strong Promotions Drive Growth in Home Care
Key Data Insights
Strong Promotions Drive Growth in Home Care
Mood-Boosting Ingredients Drive Fragrance Innovation
Convenience Shape Home Care Trends
Promotions and Innovation Drive Value Growth
Innovation and Convenience to Shape Future Trends
Leading Companies Maintain Grip through Innovation and Promotions
Innovative Launches and Emerging Players Reshape Market Dynamics
Supermarkets Remain Dominant Despite E-Commerce Growth
E-Commerce Drives Channel Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!