PROSPECTS AND OPPORTUNITIES
Metal and shoe polish to lead downturn
During the forecast period, retail volume sales of polishes will continue to decline at a broadly similar rate to the review period. While there will be modest growth in retail current value sales, this will be less than the rate of inflation.
Shrinking shelf space will hamper sales
Amid declining demand, it is expected that modern grocery retailers will reduce the amount of shelf space they devote to polishes. This may shift sales to footwear retailers and e-commerce.
Eco-friendly offerings could support demand for furniture polish
In furniture polish, there is still demand for products that offer a high gloss finish, but innovation is required to maintain relevance against modern alternatives. This includes the development of eco-friendly or low-VOC (volatile organic compound) formulations that align with growing sustainability concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Ireland?
- Which are the leading brands in Polishes in Ireland?
- How are products distributed in Polishes in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Ireland - Category analysis
KEY DATA FINDINGS
Broad-based decline in retail volume sales
Easing inflationary pressure limits private label gains
Shoe polish falls out of fashion
Metal and shoe polish to lead downturn
Shrinking shelf space will hamper sales
Eco-friendly offerings could support demand for furniture polish
Home Care in Ireland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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