Competitive Landscape
Leading Brands Maintain Dominance through Legacy and Specialisation
The polishes market in Ireland is concentrated, with the top brands maintaining their dominance. In 2025, SC Johnson & Son Inc led with a 33% share, followed by Reckitt Benckiser Ireland Ltd with 18%, and Tesco Ireland Ltd with 9%.
Stability and Decline Characterise the Competitive Landscape
The polishes market in Ireland is expected to continue its volume decline, driven by consumers favouring multipurpose cleaners over specialised polishes. The rise of multifunctional products is eroding demand for single-purpose polishes, with furniture polish remaining the largest category, despite a decline in retail volume sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Ireland?
- Which are the leading brands in Polishes in Ireland?
- How are products distributed in Polishes in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Ireland - Category analysis
Key Data Insights
Sustainability Efforts Drive Consumer Choice Despite the Volume Decline
Sustainability Efforts Drive Consumer Choice Despite the Volume Decline
Largest Category Furniture Polish Driven by Historical Sales Patterns
Metal Polish Sees Better Value Than Volume Performance Due to Premiumisation
Consumers Will Continue to Favour Multipurpose Cleaners over Specialised Polishes
Furniture Polish Will Remain the Largest Category, Despite Declining Volumes
Sustainability and Premiumisation to Shape Future Business Strategies
Leading Brands Maintain Dominance through Legacy and Specialisation
Stability and Decline Characterise the Competitive Landscape
Supermarkets Dominate Polish Sales
Retail E-Commerce Grows Marginally Despite Niche Brand Presence
No New Retail Brands or Concepts Emerge in 2026
Home Care in Ireland - Industry Overview
Steady Growth Driven by Evolving Consumer Preferences and Innovation
Key Data Insights
Steady Growth Driven by Evolving Consumer Preferences and Innovation
Laundry Care Dominates Market Share with Essential Products
Unilever Drives Growth with Innovative Bleach Foam Format
Sustainability and Innovation to Drive Home Care Growth
Dishwashing Leads Growth with Innovative Formats and Rising Penetration
Premiumisation and Eco-Friendliness to Shape Future Business Strategies
Procter & Gamble and Unilever Lead with Significant Shares
Ecover and Unilever Lead the Way in Innovative Sustainable Products
Reckitt Benckiser Divestment Reshapes Competitive Dynamics
Supermarkets Dominate Home Care Sales with Strong Brand Visibility
Retail E-Commerce Grows Modestly as a Supplementary Channel
Discounters and E-Commerce Drive Competition in Home Care
Country Reports Disclaimer
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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