PROSPECTS AND OPPORTUNITIES
Sales set to remain sluggish for forecast period
The outlook for the polishes category remains sluggish, with sales expected to continue their descent. Price increases are likely to be minimal due to a lack of significant product innovation, while volume demand for furniture polish will keep on falling.
Lack of relevance as consumers continue to shift to surface care instead
The decline of polishes products is further compounded by advancements in surface care. Modern surface care products have improved significantly, offering enhanced cleaning capabilities alongside waxing or other additives designed to protect and improve surfaces.
Retailers expected to further reduce the shelf space provided for polishes
The demand for polishes is expected to continue falling during the forecast period, which will likely result in retailers giving even less shelf space to such products with their focus likely to continue shifting towards the distribution of other more popular home care products. Manufacturers will likely look to strengthen the distribution of their products through non-grocery specialists such as home and garden specialist retailers and e-commerce as they look to reach consumers who are still interested in polishes.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in France?
- Which are the leading brands in Polishes in France?
- How are products distributed in Polishes in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in France - Category analysis
KEY DATA FINDINGS
Ongoing sales decline accelerates in 2024
Shoe polish as standout segment
Decline reshapes distribution landscape for polishes in France
Sales set to remain sluggish for forecast period
Lack of relevance as consumers continue to shift to surface care instead
Retailers expected to further reduce the shelf space provided for polishes
Home Care in France - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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