PROSPECTS AND OPPORTUNITIES
Polishes will suffer from growing consumer preference for multifunctional products
Overall volume sales of polishes in Ukraine will decline throughout the forecast period. The will be spurred by ongoing developments in detergents, with more and more new product launches featuring formulations that now integrate polishing agents.
Trend towards shoe polish wipes
Shoe polish is expected to experience a significant decline in volume over the forecast period, largely as a result of the market stabilising, following a temporary surge in demand during the war. Additionally, the growing popularity of casual footwear, such as trainers and sneakers, has reduced the demand for traditional leather shoes that require polishing.
Growing demand for eco-friendly and natural formulations
Consumers are becoming increasingly focused on sustainability, with a noticeable shift towards eco-friendly products across various categories of the home care market. As such, there is expected to be a growing demand for polishes made from natural, environmentally safe ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Ukraine?
- Which are the leading brands in Polishes in Ukraine?
- How are products distributed in Polishes in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Ukraine - Category analysis
KEY DATA FINDINGS
Surge in war-related shoe polish demand drives growth
Declining sales for traditional polishes
Shift Towards cheaper alternatives
Polishes will suffer from growing consumer preference for multifunctional products
Trend towards shoe polish wipes
Growing demand for eco-friendly and natural formulations
Home Care in Ukraine - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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