PROSPECTS AND OPPORTUNITIES
Polishes set to face continuous decline in the years ahead
Polishes has limited potential for growth over the forecast period as most subcategories are set to face ongoing obsolescence, and retailers are expected to allocate less shelf space, thereby narrowing the range of offerings and brand diversity.
Splendor will likely maintain its overall category lead
Looking ahead, F Lima SA’s Splendor is set to maintain its relatively strong overall lead ahead of multinational Johnson's Wax de Portugal Lda’s Pledge/Pronto brand, with the former firmly established as a key player in the floor, furniture and shoe polish subcategories.
Traditional retailers will become ever less relevant for sales of polishes
Looking ahead, small traditional retail stores will continue to lose share to more modern grocery stores, many of which are operated by large retailer groups such as Sonae and Jeronimo Martins. These traditional retailers tended to serve older consumers who more commonly use floor or furniture polish and offered a greater variety of these products.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in Portugal?
- Which are the leading brands in Polishes in Portugal?
- How are products distributed in Polishes in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in Portugal - Category analysis
KEY DATA FINDINGS
Polishes faces ongoing decline in Portugal in 2024
Shoe polish is the best performing category, with Búfalo in pole position
Review period has seen rapid change of fortunes for Splendor
Polishes set to face continuous decline in the years ahead
Splendor will likely maintain its overall category lead
Traditional retailers will become ever less relevant for sales of polishes
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2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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