Select Country Report
Greater optimism in 2025 as signs of recovery begin to emerge
Staple foods in Lebanon started to see recovery in 2025, despite a very challenging year in 2024 for some businesses as high prices of flour, wheat and oil made producing products such as bread very expensive. In addition, in many cases high bread prices were pushed onto the consumer, which in some parts of the country made things financially difficult for lower-income households. However, despite price fluctuations, some growth was apparent in 2025, although stock piling decreased (which impacted growth rates) as consumers started to relax a little bit after the very difficult geopolitical situation of 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Lebanon?
- Which are the leading brands in Staple Foods in Lebanon?
- How are products distributed in Staple Foods in Lebanon?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lebanon?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Lebanon
Greater optimism in 2025 as signs of recovery begin to emerge
KEY FINDINGS
Recovery from the dramatic decline that began in 2019
Bifurcation of the market
Market continues to face challenges as any further escalation of the conflict could reverse the fragile gains of 2024-2025
Stark divergence between a resilient private sector and a decaying public sector
Stable periods punctuated by conflict-driven spikes
Outlook defined by continued uncertainty
Period of stabilisation and cautious growth
Opportunity for local companies with more affordable and authentic products
Evolving distribution landscape with the rise of e-commerce
Leading Chamsine Bakeries capitalises on the consumer shift towards local products
Leading Chamsine Bakeries capitalises on the consumer shift towards local products
Hypermarkets lead, offering a wider product range
Food, drink, and tobacco specialists’ growth driven by upper-income consumers and a switch to Lebanese products
E-commerce continues to make inroads
Dual-market dynamic
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Baked goods evolving through innovation and diversification
Industry Performance
Modest recovery after a period of significant volatility
Innovation catering to a rising, health-conscious consumer segment
What’s Next
Sharp price increases less likely in a more stable economic environment
Flourishing pastries market
Companies responding to meet the demands of health-conscious consumers
Competitive Landscape
Chamsine Bakeries leads with its wide product variety
Chamsine capitalises on the consumer shift towards local products
Channels
While hypermarkets lead, bakeries are on the rise as consumers buy local products
E-commerce growth driven by the convenience it offers
Category Data
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Baked Goods: % Value 2020-2025
Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 19 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 20 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Breakfast cereals market remains small and constrained
Industry Performance
Volume stagnation due to high prices and a lack of cultural resonance
Traditional Lebanese breakfast options continue to dominate
What’s Next
Sales to remain low and dependent on higher-income local consumers, tourists and expatriates
Local brands offering affordability to capture sales
Competitive Landscape
Leading Poppins offers a broad range of competitively priced RTE cereals
Portfolio expansion supports strong growth of Daher International
Channels
Modern grocery retailers dominate, providing convenience and brand variety
Dynamic growth of hypermarkets
Category Data
Table 23 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 24 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2020-2025
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 29 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 30 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 31 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 32 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Affordability, long shelf life and ease of storage benefit shelf stable products
Industry Performance
Demand for shelf stable products supported by infrastructure challenges
Beef- and poultry-based products, and canned tuna remain popular
What’s Next
Further growth with the introduction of healthier options
Competitively priced local products to record strongest growth
Alternatives market expected to remain niche despite growth
Competitive Landscape
Halwany Consumer Products Sal retains its top spot, offering a wide product range and competitive pricing
Two-tiered consumer dynamic
Channels
Hypermarkets and supermarkets appeal with their wide selection of affordable, local products
Changing consumer lifestyles and purchasing habits drive growth of e-commerce
Category Data
Table 33 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2025
Table 38 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 39 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 40 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2025-2030
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Processed fruit and vegetables remains a niche category
Industry Performance
Fresh produce continues to be widely preferred
Lebanon’s favourable climate ensures the availability of a wide range of fruit and vegetables
What’s Next
Marginal value decline as the currency stabilises
Processed fruit and vegetables as complementary options
Competitive Landscape
Al Wadi al Akhdar enjoys strong consumer trust
Maxim’s records strong growth thanks to its wide range of canned and frozen vegetables
Channles
Small local grocers benefit from their close proximity to residential areas
E-commerce expansion
Category Data
Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2025
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Stable volume sales of a mature market
Industry Performance
Rice and noodles remain essential staples
Highly competitive market
What’s Next
Impact of maturity and budget constraints
Companies will need to focus on product innovation to drive growth
Strong preference for local products
Competitive Lanscape
Aoun's longstanding presence, brand recognition, and extensive product line contribute to its lead
Strong performance of Maxim’s thanks to its wide range
Channels
Modern grocery retailers offer convenience and a wide range of both international and local brands
Small local grocers benefit from their proximity and convenience
Category Data
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2025
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 60 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 61 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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