Households remain heavily reliant on staple foods
Slovakians relied more heavily on staple foods in 2025 as economic uncertainty prevailed. Consumers sought out more affordable lines from private label, promotional offers and via the discounters channel. Despite ongoing price sensitivity, consumers are still seeking premium lines although value for money is key.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Slovakia?
- Which are the leading brands in Staple Foods in Slovakia?
- How are products distributed in Staple Foods in Slovakia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovakia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Slovakia
Households remain heavily reliant on staple foods
KEY DATA FINDINGS
Price inflation fuels value growth
Value for money is an enticing prospect for Slovaks
Healthy growth prospects for staple foods
Health-led product developments will drive growth
Modern grocery retailers are key to driving sales
Mecom Group leads a fragmented competitive landscape
Lidl Slovenská Republika strengthens position with private label range
Supermarkets is the leading distribution channel
Discounters flourish as purchasing power weakens
COUNTRY REPORTS DISCLAIMER
Baked Goods in Slovakia
KEY DATA FINDINGS
Retail volumes pick up as shoppers seek value
Baked goods benefit from lower VAT
Rising demand for convenience and value supports dessert mixes
Stable performance despite challenges from competing goods
Premiumisation to drive value performance
Product innovations are of vital importance in mature category
Artisanal producers dominate the baked goods landscape
Strong growth of private label over 2025
Supermarkets lead through convenience and proximity
Discounters respond to rising demand for value
Breakfast Cereals in Slovakia
KEY DATA FINDINGS
Stable performance for breakfast cereals
Stable volume growth is sustained by affordable prices
Other RTE cereals enjoys dynamism
Premiumisation is expected to drive value sales
Sports nutrition brands to bring niche offerings
Rising consumer expectations regarding sustainability
Nestlé Slovensko leads with heavy marketing investment
Emco Slovensko spol draws on heritage and affordability to drive sales
Modern retailers account for bulk of sales
Retail e-commerce is gaining traction
Processed Fruit and Vegetables in Slovakia
KEY DATA FINDINGS
Convenience and price shape purchasing habits
Lower VAT on fresh unprocessed fruit and vegetables
Dining at home trend drives demand for convenience foods
Premiumisation trend will evolve as purchasing power recovers
Frozen fruit offers solid growth prospects
Processed food tax is debated by the Slovak government
Tesco Stores SR enjoys strong position with private label
Bidfood Slovakia enjoys growth in frozen category
Private label bolsters its position in processed fruit and vegetables
Affordability concerns bring shoppers to the discounter channel
Processed Meat, Seafood and Alternatives To Meat in Slovakia
KEY DATA FINDINGS
A challenging year for the category
Lower purchasing power puts pressure on volume sales
Meat and seafood substitutes attracts new customers
Premiumisation trend will influence category
Veganism will support demand for alternatives to meat
Cultivated meat is not available in Slovakia
Mecom Group secure the lead in retail value share
Preto Ryba sro drives sales with novelties
The supermarket channel gains share in difficult economy
Discounters improve position but typically offer a more limited selection than supermarkets
Rice, Pasta and Noodles in Slovakia
KEY DATA FINDINGS
Steady performance for these core staples
Consumers are more reliant on rice, pasta and noodles
Popularity of Asian cuisine supports dynamic growth of plain noodles
Opportunity for premiumisation as consumer sentiment improves
Healthier lines to emerge over the forecast period
Sustainability will guide strategic efforts
MPC CESSI maintains its leading position in 2025
Emco Slovensko achieves a strong position in pasta
Supermarkets accommodate the bulk of sales
Consumers value the convenience of e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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