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Staple foods in 2024: The big picture
In 2024, staple foods in Pakistan continues to navigate the challenges posed by economic instability and political uncertainty. The Consumer Price Index (CPI) averaged around 30% in 2023, but with the IMF agreement and the general elections, the CPI is expected to decrease to approximately 23% in 2024.
Key trends in 2024
In 2024, certain categories in staple foods have been performing better than others. The rice market has experienced a boost, driven by increased production and exports.
Competitive Landscape
The competitive landscape in staple foods has remained relatively stable in 2024. Larger players in the area continue to leverage their economies of scale, government support, and dominant positions.
Channel developments
Supermarkets and hypermarkets continue to gain channel share, although small grocers remain the dominant sales channel. Consumers prefer the shopping experience offered by supermarkets, which provide a wide range of products at competitive prices.
What next for staple foods?
The outlook for staple foods in Pakistan remains positive over the next five years, supported by a recovery in the broader economy. Several factors, including the IMF loan, easing global supply chain bottlenecks, and the hope for greater political stability, will bolster the growth of the industry.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Pakistan?
- Which are the leading brands in Staple Foods in Pakistan?
- How are products distributed in Staple Foods in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Pakistan
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2019-2024
Table 2 Sales of Staple Foods by Category: Value 2019-2024
Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2020-2024
Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Baked Goods in Pakistan
KEY DATA FINDINGS
Growing demand for health-conscious baked goods
Regional competition shapes baked goods
Supermarket brands drive affordable options
E-commerce expands access to baked goods
Rising popularity of artisanal and gourmet baking
Inflation drives price sensitivity and brand switching
Table 13 Sales of Baked Goods by Category: Volume 2019-2024
Table 14 Sales of Baked Goods by Category: Value 2019-2024
Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
Table 17 Sales of Pastries by Type: % Value 2019-2024
Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
Breakfast Cereals in Pakistan
KEY DATA FINDINGS
Premium cereal brands resilient amid inflation and boycotts
Fauji cereals retains leadership through affordability and trust
Emergence of new local players in breakfast cereals
Import challenges reshape breakfast cereals
Health and wellness drive product innovation
Appealing through engaging strategies
Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
Processed Fruit and Vegetables in Pakistan
KEY DATA FINDINGS
A niche product area catering to urban affluence
Urbanisation and the rising demand for convenience
Fragmented competitive landscape with limited growth potential
Growing online presence expands accessibility
Limited growth in an insignificant market
Consumer reliance on fresh produce persists
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029
Processed Meat, Seafood and Alternatives To Meat in Pakistan
KEY DATA FINDINGS
Health-conscious consumers drive demand for additive-free products
Innovation and premium products drive growth
K&N’s Foods dominates processed meat with quality and innovation
Cold storage and supply chain challenges persist
Potential for growth in processed seafood
Retail expansion unlocks new consumer groups
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029
Rice, Pasta and Noodles in Pakistan
KEY DATA FINDINGS
The rise in popularity of instant noodles
Engro Corporation leads the rice market
A saturated pasta market
Projected growth in rice consumption
A stable competitive landscape
Enhancing retail presence for growth
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
Table 69 NBO Company Shares of Rice: % Value 2020-2024
Table 70 LBN Brand Shares of Rice: % Value 2021-2024
Table 71 NBO Company Shares of Pasta: % Value 2020-2024
Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
Table 73 NBO Company Shares of Noodles: % Value 2020-2024
Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
Table 76 Distribution of Rice by Format: % Value 2019-2024
Table 77 Distribution of Pasta by Format: % Value 2019-2024
Table 78 Distribution of Noodles by Format: % Value 2019-2024
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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