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Fears around the cessation of remittances and high food prices negatively affect consumer spending
Retail value sales of staples rose at a moderate rate in 2025. High prices, which are a challenge for the industry due to climate change and geopolitical conflict, are being further exacerbated by persistent food inflation, ongoing cost-of-living struggles and global supply uncertainty. These aspects are encouraging consumers to seek out affordable staple foods. While high grain prices have lowered somewhat, sugar and cocoa, in particular, have become more expensive, with the latter looking likely to remain high, negatively affecting categories such as breakfast cereals, cakes, pastries, and sweet pies and tarts. While indulgence and product innovation are important in attracting consumers, some consumers are only buying such products when they are available at a discount. Moreover, remittances, the vast majority of which come from the US, remain a vital source of income for many households in El Salvador. Given changes in US policies, more people in El Salvador are opting to save more of the remittances they receive over fears that this vital source of income will end, thereby reducing spending on staples.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in El Salvador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in El Salvador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in El Salvador?
- Which are the leading brands in Staple Foods in El Salvador?
- How are products distributed in Staple Foods in El Salvador?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in El Salvador?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in El Salvador
Fears around the cessation of remittances and high food prices negatively affect consumer spending
KEY DATA FINDINGS
Retail value sales rise in 2025
Higher income groups opt for healthier variants while food choices among the majority of the population remain price driven
Demand rises for convenience foods and international indulgences
Retail value sales rise over the forecast period as consumers increasingly seek convenient yet healthy staples
Growing appeal of foreign cuisines among young generations
Fresh products appeal for their healthful characteristics, lower prices and low ownership rates of freezers and refrigerators
Bimbo remains the leading player after artisanal in 2025
Grupo Bimbo registers the strongest dynamism
Supermarkets remains the leading channel for staples
Retail e-commerce registers the strongest growth in 2025 as more consumers appreciate the convenience of buying staples online
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Baked goods benefit from traditional consumption in El Salvador
Industry performance
Bread remains the most popular baked goods in the country
Pastries and cakes remain popular in the country
Private label benefits from growing popularity due to high unit prices over the forecast period
Better-for-you options are increasingly sought after by higher income demographics
International tastes increasingly shape demand for international bread varieties
Grupo Bimbo SAB retains the lead in baked goods after artisanal
Grupo Bimbo’s strong presence in sliced bread enables it to continue growing
Food/drink/tobacco specialists is the main distribution channel for baked goods in the country
Strong growth of retail e-commerce as supermarkets develop omnichannels
Category Data
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Baked Goods: % Value 2020-2025
Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 19 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 20 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Sales contract despite a wide variety of breakfast cereals present in the country and strong innovation
Breakfast cereals is a small category in El Salvador with high food prices hampering consumer uptake
Consumer drive to save money boosts the popularity of economic packaging
Innovation attracts consumers while limited budgets and health and wellness trends pose challenges to breakfast cereals
Better-for-you options increase in popularity
Assorted, individually sized packs, appeal to those seeking to consume snacks on the go
Kellogg de Centroamérica SA retains the outright lead in breakfast cereals
PepsiCo Inc, represented by Sabritas y Cía SA de CV, is the most dynamic player in breakfast cereals
Supermarkets often sell the latest breakfast cereal innovations
Sales of breakfast cereals via retail e-commerce benefit from a young audience
Category Data
Table 23 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 24 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2020-2025
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 29 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 30 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 31 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 32 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Consumers seek affordable options in processed meat, seafood and alternatives to meat
Industry performance
High unit prices and unhealthy perception limit the category’s popularity
Lack of home ownership of refrigerators and freezers constrains the popularity of chilled and frozen varieties
Plant-based options continue growing in popularity over the forecast period
The protein trend benefits forecast period sales of processed meat, seafood and alternatives to meat
International flavours attract consumers seeking new experiences
Corporación Multi Inversiones SA retains a solid lead with its popular Pollo Indio brand
The popularity of Pollo Indio helps Corporación Multi Inversiones SA achieve strong growth
Supermarkets remains the leading channel, trusted for its refrigerated environment
Strong growth of retail e-commerce for processed meat, seafood and alternatives to meat
Category Data
Table 33 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2025
Table 38 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 39 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 40 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2025-2030
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Fresh fruit and vegetables remain more popular than processed, with the latter only popular among consumers when seeking convenience
Industry PERFORMANCE
Strong consumer preference for and availability of local fresh products and health credentials limit the popularity of processed alternatives
Improving infrastructure and increasingly busy lifestyles boost the popularity of processed fruit and vegetables
Consumers continue to search for ways to lower costs over the forecast period
Increasingly busy lifestyles promote category growth
Imported products expand the selection of readily available fresh products
Unilever Group leads in processed fruit and vegetables
Unilever Group achieves the strongest growth in processed fruit and vegetables
Supermarkets carries the widest range of processed fruit and vegetables
Convenience and product choice boost the growth of retail e-commerce
Category Data
Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2025
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Low cost players benefit from food inflation
Industry performance
Rice remains popular across demographics with lower income households opting for unbranded bulk rice
Pasta benefits from the growing popularity of Italian cuisine
Product variety of rice, pasta and noodles expands over the forecast period
Health and wellness and the popularity of some diets discourage consumption among some consumer groups
Increased specialisation of noodles likely over the forecast period
Agroindustrias Gumarsal SA de CV leads with rice sales
San Pedro and its wide range of formats enables Agroindustrias Gumarsal SA de CV to achieve strong growth
Supermarkets sell imported varieties of rice, pasta, and noodles as well as a wider variety of products
Retail e-commerce, while niche, achieves strong growth in the distribution of rice, pasta and noodles
Category Data
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2025
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 60 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 61 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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