Volume sales of staple foods saw slow growth in 2024 as inflation, while lowering, remained problematic. External issues, such as freight prices, which rose again in 2024 after falling in 2023 affected consumer spending power.
Staple foods in 2024: The big picture
Nayib Bukele was re-elected President of El Salvador in 2024 and is continuing his fight to eradicate poverty and gang violence. President Bukele’s policies continue to help locals and tourists feel safer in the country, allowing tourism to grow.
Country background
Nayib Bukele was re-elected by majority vote as President of El Salvador in 2024, continuing his fight to eradicate poverty and gang violence. The president hopes to attract foreign investment and improve El Salvador’s image internationally.
Socioeconomic trends
The rise in value of bitcoin in 2024 continues to generate supporters, although its volatility continues to raise doubts among the population about President Nayib Bukele’s decision to have adopted this currency as legal tender since 2021. However, the re-election of this administration continues to defend the digitisation of its economy.
Logistics/infrastructure
In recent years, the Salvadorean government of President Bukele declared war on gangs, one of the most critical problems of resident insecurity in this country. According to official data published in January 2024, 2023 had the lowest number of homicides in El Salvador’s history.
What next for staple foods?
From 2024 and for the remainder of the forecast period, retail volume sales of staple foods are set to see modest growth. Certain foods such as pupusas or rice already have high levels of penetration as they are an integral part of the daily diet of most demographics.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in El Salvador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in El Salvador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in El Salvador?
- Which are the leading brands in Staple Foods in El Salvador?
- How are products distributed in Staple Foods in El Salvador?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in El Salvador?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in El Salvador
Staple foods in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for staple foods?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Staple Foods research and analysis database.
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