Myanmar's post-coup economic crisis deepened in 2024 with prices of staple foods rising steeply due to a fall in Myanmar’s currency, product shortages and government mismanagement. In an effort to control prices, the military government introduced subsidies on rice, while cracking down on businesses, which led to even higher prices and greater volatility.
Staple foods in 2024: The big picture
Despite a contraction across many staple food categories including rice pasta and noodles, processed meat and seafood, and processed fruit and vegetables, overall retail volume sales of staple foods experienced mild growth in 2024. Much of this was driven by habitual consumption of core categories, such as baked goods, retail channel expansion and product innovation.
Country background
Myanmar’s GDP growth is expected at 1.2% in 2024 and rise to 2.
Socioeconomic trends
Over half of Myanmar’s population of 54.5 million live below the poverty line, with 53% of people living below the international poverty line of USD3.
Logistics/infrastructure
In the wake of the February 2021 military coup, the civil unrest that swept through Myanmar’s society resulted in disruptions to logistics systems and supply chains, which presented challenges to companies involved in the distribution of staple foods. In addition, numerous incidents interfered with the ability of manufacturers to maintain consistent operations, leading to decreased production volumes and transportation delays across all categories of staple foods.
What next for staple foods?
Staple food prices including rice, processed meat and seafood and processed fruits and vegetables are expected to continue increasing over the forecast period, which will negatively impact the purchasing power of many households. Myanmar is expected to remain politically fractured and economically fragile over the forecast period, with these factors having a longer-term influence and negative consequences on staple food prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Myanmar?
- Which are the leading brands in Staple Foods in Myanmar?
- How are products distributed in Staple Foods in Myanmar?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Myanmar?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Myanmar
Staple foods in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for staple foods?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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