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Rice and other key staples remain essential
Ther performance of staple foods in 2025 is marked by a reliance on traditional, affordable staples like rice and noodles, while high inflation sees products such as processed meat and seafood, and also process fruit and vegetables, being inaccessible to the average consumer.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Myanmar?
- Which are the leading brands in Staple Foods in Myanmar?
- How are products distributed in Staple Foods in Myanmar?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Myanmar?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Myanmar
Rice and other key staples remain essential
KEY DATA FINDINGS
Growth, in spite of continuing challenges
Rice continues to be most important staple
Consumers wary of ultra-processed foods
Profit margins under pressure
Growing demand for healthier options
Local brands poised to gain value share
Local noodles manufacturer Yathar Cho leads
City Mart emerging as key player in private label
Small local grocers lead
Convenience stores gain most value share in 2025
Chart 1 Staple Foods: Supermarket (a)
Chart 2 Staple Foods: Supermarket (b)
Chart 3 Staple Foods: Supermarket (c)
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Positive growth, in spite of challenges
Industry performance
Packaged leavened bread most popular offering
Continuing innovation keeps consumers engaged
What’s Next?
Continuing growth over forecast period
Increasing focus on healthier offerings
Challenges remain
Competitive Landscape
Two significant players
Other player SP Bakery performs strongly in 2025
Channels
Small local grocers lead
Modern grocery retailers make gains
Category Data
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Baked Goods: % Value 2020-2025
Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 19 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 20 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Little demand for breakfast cereals
Industry performance
Value sales remain low
What’s next?
Modest growth over forecast period
Focus on healthier offerings
High sugar content in children’s breakfast cereals
Competitive landscape
European Snack Foods and Kellanova together dominate
Smaller brands making inroads
Channels
Hypermarkets dominate
E-commerce gains most value share
Category Data
Table 23 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 24 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2020-2025
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 29 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 30 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 31 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 32 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Shelf stable continues to dominate
Industry performance
Volume decline in 2025
Limited demand for alternatives to meat
What’s next?
Positive performance over forecast period
More focus on highlighting health benefits
Affordability remains key
Competitive landscape
Two players dominate
Other local players making waves
Channels
Hypermarkets dominate
Private label is a growing segment
Category Data
Table 33 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2025
Table 38 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 39 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 40 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2025-2030
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Value sales continue to be low
Industry performance
Significant drop in volume sales in 2025
Shelf stable dominates sales
What’s next?
Convenience drives sales
Rising health consciousness influences product development over forecast period
Local processors look to gain value share
Competitive landscape
Foreign players dominate
Local players are gaining share
Channels
Hypermarkets and supermarkets lead distribution
Category Data
Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2025
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Growing demand for packaged rice
Industry performance
Positive growth in 2025
Noodles also a popular staple, with pasta being much less popular
What’s next?
Rice registers volume growth, though profit margins under strain
Rising health consciousness influences rice cultivation
Flavour innovation key battlefield for local players in noodles
Competitive landscape
Local company Yathar Cho leads
Private label making gains
Channels
Small local grocers lead, but modern grocery retailers lead in packaged offerings
E-commerce gains most value share
Category Data
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2025
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 60 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 61 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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