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As food inflation and cost-of-living pressures continue, affordability remains a priority
In 2025, the staple foods market in Laos recorded healthy volume growth, supported by demand for essential products such as noodles, instant noodles, pasta, processed meat, and baked goods. As food inflation and cost-of-living pressures continued, affordability remained the top priority for most Lao consumers in the year. This led to rising demand for smaller pack sizes, price promotions, and value brands, especially among rural and low-income households.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Laos?
- Which are the leading brands in Staple Foods in Laos?
- How are products distributed in Staple Foods in Laos?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Laos?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Laos
As food inflation and cost-of-living pressures continue, affordability remains a priority
KEY DATA FINDINGS
Rising demand for convenient and ready-to-eat products
Private label gains ground
Expansion of convenience stores
Growth driven by population growth, urbanisation, and evolving consumer lifestyles
Challenge of strong price sensitivity, rising production costs and limited distribution in rural areas
E-commerce growth as digital platforms expand and logistics services improve
Royal Food leads, closely followed by Charoen Pokphand Produce
Dynamic companies respond quickly to changing consumer needs
Traditional channels remain the backbone of staple foods distribution
Significant expansion of 7-Eleven stores
E-commerce potential in urban areas
Chart 1 Staple Foods: Supermarket
Chart 2 Staple Foods: Supermarket
Chart 3 Staple Foods: Supermarket
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Packaged baked goods remains a developing category in 2025
Industry Performance
Fresh bakery products continue to dominate
Growth supported by urbanisation and expansion of convenience stores
What’s Next?
Urbanisation, changing lifestyles and the expansion of convenience stores ensure future growth
Steady expansion of healthier options in urban areas
Adoption of greener packaging solutions as sustainability concerns rise in urban areas
Competitive Landscape
Farmhouse brand enjoys strong brand recognition and trust among Lao consumers
Importance of competitive pricing
Channels
Small local grocers lead
Expansion of on-demand delivery services
Category Data
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Baked Goods: % Value 2020-2025
Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 19 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 20 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Breakfast cereals remains a niche category of staple foods
Industry Performance
Urbanisation and rising demand for convenient breakfast options fuel volume growth
High prices and limited consumer awareness constrain category expansion
What’s Next?
Positive future linked to convenience, increasing affordability and educational marketing
Health and wellness trend to shape consumer choices
Competitive Landscape
Nestlé leads, offering a wide range of products and multiple pack sizes
Younger Farm increasingly popular among young, urban, health-conscious consumers
Channels
Increasing visibility and accessibility of cereals
E-commerce and direct delivery benefit from rising smartphone usage and the growth of on-demand apps
Category Data
Table 23 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 24 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2020-2025
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 29 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 30 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 31 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 32 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Limited growth in rural areas to the dominance of fresh meat and price sensitivity
Industry Performance
Urbanisation and the expansion of modern grocery retailers support volume growth
What’s Next?
Convenience and the expansion of modern retailers as key drivers of growth
Focus on pricing flexibility, smaller pack sizes and consumer education to drive demand
Health-consciousness to increasingly shape consumer preferences
Competitive Landscape
CP offers a broad range of quality, competitively priced products
Dynamic growth of companies offering hygienic, affordable, and widely accessible products
Channels
Supermarkets are closing the gap on small local grocers
CP Fresh Shop’s growth driven by increasing urbanisation and changing consumer habits
Logistics limitations impact e-commerce sales
Category Data
Table 33 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2025
Table 38 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 39 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 40 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2025-2030
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Consumers continue to prefer fresh, seasonal fruit and vegetables
Industry Performance
Processed fruit and vegetables increasingly common in foodservice and among younger, time-pressed urban consumers
Penetration remains low as most consumers prefer fresh, seasonal fruit and vegetables
What’s Next?
Growth supported by urbanisation, busy lifestyles, and an expanding foodservice sector
Health-conscious trends are gradually gaining traction
Competitive Landscape
Malee leads, offering competitive pricing and a diverse product range
Fiamma Vesuviana significantly expands its presence in the Lao market
Channels
Small local grocers provide convenience and flexibility
Growth of informal e-commerce and cross-border shopping
Category Data
Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2025
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Rising demand for instant noodles driven by urban lifestyles and social media trends
Industry Performance
Strong demand, creative flavours, and good value drive steady growth
What’s Next?
Strong noodle-eating culture and the central role of rice in daily diets ensure further growth
Rising influence of the health and wellness trend creates opportunities for innovation
E-commerce expansion with the development of local logistics providers and growing influence of social media
Competitive Landscape
MAMA leads with its affordability, diverse product portfolio and widespread distribution
Strong year for Samyang Foods and Meizan CLV Corporation
Channels
Small local grocers are valued for their convenience, personalisation and affordability
Modern grocery retailers offer promotions, convenience, broader product selections, and engaging in-store experiences
Category Data
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2025
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 60 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 61 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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