Select Country Report
Positive picture in 2025
In spite of high inflation, staples registered healthy volume growth in 2025. Local brands also benefitted, as a weak currency made imports particularly expensive. There is also rising health consciousness and wariness about ultra-processed foods.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Ethiopia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Ethiopia?
- Which are the leading brands in Staple Foods in Ethiopia?
- How are products distributed in Staple Foods in Ethiopia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ethiopia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Ethiopia
Positive picture in 2025
KEY DATA FINDINGS
Continuing high inflation, though local increasing wheat production boosts volume sales
Wariness of ultra-processed foods continues to hamper growth
Less mature segments register higher value growth
Continuing growth over forecast period
Increasing local wheat production benefits local players
Opportunity to improve nutrition through fortification
Landscape becoming more fragmented and competitive
Local breakfast cereal company Enrich Argo Industry gains most value share
Small local grocers dominate
Modern grocery retailers making gains
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Leavened bread makes gains
Industry Performance
Volume growth in spite of high inflation
Players focus on products with higher profit-margins, with packaged cakes making gains
What’s Next
Moderate outlook over forecast period
Increasing demand for healthier offerings
Profitability continues to be impacted by price controls
Competitive Landscape
Increasing number of artisanal bakeries
Unregistered cloud kitchens increasing threat
Channels
Small local grocers dominate
Modern grocery retailers are making gains
Category Data
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Baked Goods: % Value 2020-2025
Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 19 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 20 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Positive picture in 2025
Industry Performance
Healthy volume growth, though value sales continue to be low
Flakes are a popular option
What’s Next?
Rosy outlook over forecast period
Possibility of launch of fortified breakfast cereals
Increasing focus on healthier breakfast cereals
Competitive Landscape
PepsiCo’s Quaker retains lead
Granola growing in popularity
Channels
Packaged breakfast cereals mainly distributed through modern grocery retailers
Distribution limited through informal markets
Category Data
Table 23 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 24 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2020-2025
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 29 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 30 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 31 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 32 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Shelf stable tuna is most popular product
Industry Performance
Modest volume growth in 2025
Shelf stable dominates volume sales
What’s Next?
Modest volume growth over forecast period
Concerns over nutritional benefits
Limited potential for growth
Competitive Landscape
Three main players dominate
Other players are emerging
Channels
Small local grocers dominate
Modern grocery retailers making gains
Category Data
Table 33 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2025
Table 38 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 39 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 40 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2025-2030
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Currency depreciation dampens demand
Industry Performance
Healthy volume growth in 2025
Shelf stable dominates volume sales
What’s Next
Continuing growth, though from low base
Significant export potential
Concerns over nutritional benefits
Competitive Landscape
Competitive landscape is highly consolidated, with limited competition
Some new players
Channels
Small local grocers dominate
Modern grocery retailers making gains
Category Data
Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2025
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
In spite of price hikes, there is a healthy increase in demand
Industry Performance
Increasing demand for pasta and rice
Instant noodles increasingly popular
What’s Next?
Rosy outlook over the forecast period
Local pasta production dependent on local wheat production
Further healthy growth in instant noodles
Competitive Landscape
Pakistani players dominate rice
Local companies dominate pasta, with instant noodles also produced locally
Channels
Small local grocers dominate
Modern grocery retailers making gains
Category Data
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2025
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 60 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 61 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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