High inflation and currency depreciation have driven price increases across staple foods in Ethiopia in 2024, forcing consumers to prioritise essentials like grains, pulses, and edible oils. Political instability and climate crises have worsened food insecurity, especially in Tigray.
Staple foods in 2024: The big picture
High inflation continues to drive price increases across staple food categories, significantly impacting consumer purchasing power. Non-essential categories experienced muted growth as consumers prioritised basic necessities such as grains, pulses, and edible oils.
Country background
The packaged staple foods market in Ethiopia remains largely underdeveloped, with most staple foods being sold in loose, unpackaged formats. However, investment in local production is increasing, particularly in edible oils, where partnerships such as that of SAMANU and Norfund are expected to improve domestic supply and reduce import reliance.
Socioeconomic trends
Ethiopia is experiencing a severe humanitarian crisis, particularly in the Tigray region, where food insecurity has reached critical levels. Severe acute malnutrition is affecting children and families, with millions facing shortages due to conflict and drought.
Logistics/infrastructure
Informal retailing continues to dominate Ethiopia’s staple food distribution, with traditional retailers and open markets being the preferred shopping destinations for most consumers. The reliance on informal channels is driven by affordability, convenience, and the strong presence of well-established market vendors.
What next for staple foods?
A shift from informal to modern retail is expected, particularly in urban areas, where modern retailers are expanding their presence. As more supermarkets open, the availability of packaged staple foods will increase, providing consumers with more choice beyond the traditional unpackaged varieties sold in open markets.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Ethiopia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Ethiopia?
- Which are the leading brands in Staple Foods in Ethiopia?
- How are products distributed in Staple Foods in Ethiopia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ethiopia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Ethiopia
Staple foods in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for staple foods?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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