Staple foods in 2024: The big picture
Staple foods in the United Arab Emirates continues to experience growth in 2024, driven not only by a stronger expatriate population but also by the booming tourism industry, which is boosting sales through foodservice establishments. The United Arab Emirates has facilitated the influx of expatriates from around the world through attractive visa programmes, positively impacting the local economy and expanding the consumer base.
Key trends in 2024
Breakfast cereals is experiencing slow growth, prompting players to push for wholesome ingredients to attract health-conscious consumers. As awareness of nutrition increases, many consumers are seeking options that align with their dietary preferences, such as high-fibre, low-sugar, and fortified cereals.
Competitive Landscape
The competitive landscape of staple foods in the United Arab Emirates is notably fragmented, with various players vying for retail value share across different categories. Players such as Daily Fresh Foods Ltd, Sahar Enterprises LLC, Pinehill Arabia Food Ltd, and Nestlé Middle East FZE are engaged in a close contest for leadership in the local industry.
Channel developments
Consumers in the United Arab Emirates are increasingly embracing e-commerce for staple food orders, attracted by the convenience this distribution channel provides amidst their busy lifestyles. As a result, online grocery shopping is gaining significant momentum, even with the continued dominance of offline retail through hypermarkets and supermarkets.
What next for staple foods?
Demand for staple foods in the United Arab Emirates is expected to continue its upward trajectory over the forecast period, as many of these products are considered essential to daily life. An increasing number of consumers are expected to shift towards percevied healthier food choices, presenting players with a prime opportunity to launch innovative products that cater for evolving dietary preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in United Arab Emirates?
- Which are the leading brands in Staple Foods in United Arab Emirates?
- How are products distributed in Staple Foods in United Arab Emirates?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Arab Emirates?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in the United Arab Emirates
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
Baked Goods in the United Arab Emirates
KEY DATA FINDINGS
Population growth supports baked goods
Health and wellness benefits baked goods
Gourmet bread offers premium experience
Artisanal baked goods boosted by local population
Plant-based baked goods to gain further momentum
E-commerce to increase penetration of category over the forecast period
Breakfast Cereals in the United Arab Emirates
KEY DATA FINDINGS
Health and wellness trend behind weak performance of RTE cereals
Versatility of hot cereals drives growth
Fortification can encourage uptake of breakfast cereals
Hot cereals set to remain strongest performer over forecast period
Sugar reduction expected to emerge more strongly in breakfast cereals
Kellogg Middle East expected to retain its convincing leadership overall
Processed Fruit and Vegetables in the United Arab Emirates
KEY DATA FINDINGS
Convenience remains key driver for frozen processed vegetables
California Garden is leading brand of processed fruits and vegetables
Plant-based diets set to support further demand
Foodservice expected to record steady growth over forecast period
E-commerce offers further growth potential
Processed Meat, Seafood and Alternatives To Meat in the United Arab Emirates
KEY DATA FINDINGS
Health and wellness trend influences demand
Players aim to diversify offerings with varied pack sizes and healthier options
Local players continue to lead competitive landscape due to consumer loyalty
Convenience to remains key driver over forecast period
Switch Foods launches regional plant-based meat
Discounters set to gain share as distribution channel for processed seafood
Rice, Pasta and Noodles in the United Arab Emirates
KEY DATA FINDINGS
Rice continues to dominate demand within the category
Pasta with healthy positioning is gaining traction
Nong Shim sponsors esports event for brand building
United Arab Emirates to benefit from lifting of non-basmati rice exports from India
Popularity of ramen to help drive noodle sales
Stronger growth expected for foodservice likely to lead to full recovery
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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