Select Country Report
Private label gaining share while health is also in focus
In 2025, a key trend within the staple foods sector has been the further rise of private label products. A growing number of retailers have expanded or strategically prioritised their private-label offerings. These products have successfully attracted a broad consumer base by delivering comparable quality to brands at more competitive prices. This trend underscores a broader shift in consumer behaviour, as individuals have become more budget conscious amid the evolving economic climate. This heightened price sensitivity has, in turn, driven increased consumer preference for these value-oriented private label alternatives.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in China?
- Which are the leading brands in Staple Foods in China?
- How are products distributed in Staple Foods in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in China
Private label gaining share while health is also in focus
KEY DATA FINDINGS
Maturity and economic conditions constrain growth
Demographic developments boost demand for breakfast cereals
Maturity remains a key factor
Opportunities for health focused development
Strong private label presence
Stable competitive landscape
Diversification of preferred shopping destinations
Continued expansion of e-commerce
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Baked Goods in China
KEY DATA FINDINGS
Maturity and price-sensitivity hinders sales but opportunities remain in smaller cities
Baked goods demonstrates steady growth momentum
Strong growth for dessert pies and tarts
Penetration rate of baked goods in China expected to increase steadily
Health and wellness becomes a highly prominent topic in baked goods
Rise of large-scale bakery outlets in lower-tier cities in China
Private-label products continue to hold a leading position within baked goods
Brand leader experiencing share decline
Food/drink/tobacco specialists channel dominates
Supermarkets gradually being deprioritised in the consumer’s path to purchase
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
Breakfast Cereals in China
KEY DATA FINDINGS
Health concerns boost hot cereals
Breakfast cereals sees further growth, with hot cereals performing well
RTE cereals faces challenges
Expansion in elderly population expected to boost growth in hot cereals
Youth demand drives evolution of China's breakfast cereals market
Muesli and granola seeing product innovation in terms of fortification
Seamild reinforces leading position
Industry consolidation is expected with top players continuing to expand their market share
Emerging channels are driving growth in breakfast cereal sector
Significant expansion of warehouse clubs
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
Processed Fruit and Vegetables in China
KEY DATA FINDINGS
Stronger competition from fresh produce linked to health trends
Sales in shelf stable fruit recede to pre-pandemic level
Rising health awareness undermines demand
Foodservice volumes of frozen processed potatoes expected to grow thanks to expansion in chained fast-food restaurants
Struggling to resonate with evolving health trends
Redefining processed fruit with herbal infusions and clean labels
The competitive landscape remains stable
Image problems and lack of innovation
Supermarkets and hypermarkets are still the primary channels
Ongoing e-commerce growth, but penetration remains relatively limited
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
Processed Meat, Seafood and Alternatives To Meat in China
KEY DATA FINDINGS
Processed seafood benefits from healthy image
Processed meat, seafood and alternatives to meat suffers due to economic slowdown
Processed seafood sees demand supported by health and wellness trend
Clean label and health claims are major innovations in processed meat and seafood
Rise of private labels in processed meat and seafood
Innovation focusing on convenience
Private label expansion
Foodservice volumes expected to grow
E-commerce channel continues expansion
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Rice, Pasta and Noodles in China
KEY DATA FINDINGS
Rise in home delivery foodservice hinders sales of rice, pasta and noodles
Rice, pasta and noodles experiencing a decline in sales
Pasta struggling to compete with instant noodles
Growing onus on brand development
The spicy noodles boom reflects segmentation trend in China’s instant noodles market
Development of the private label segment
Samyang points a way forward for domestic players in instant noodles
Private label tapping into health focused demand
Foodservice volume growth for rice, pasta and noodles slows amid delivery platform battles
E-commerce channel makes gains amid offline resilience
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Staple Foods
-
-
-
- Packaged Flat Bread
- Unpackaged Flat Bread
-
- Packaged Leavened Bread
- Unpackaged Leavened Bread
-
-
- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
-
- Packaged Pastries
- Unpackaged Pastries
-
- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
-
-
- Hot Cereals
-
- Children's Breakfast Cereals
-
- Flakes
- Muesli and Granola
- Other RTE Cereals
-
-
- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
-
- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
-
-
-
-
- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
-
- Chilled Processed Red Meat
- Chilled Processed Poultry
-
- Frozen Processed Red Meat
- Frozen Processed Poultry
-
-
- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
-
- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
-
-
-
- Chilled Noodles
- Frozen Noodles
-
- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
-
- Chilled Pasta
- Dried Pasta
- Rice
-
Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Staple Foods research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!