Staple foods in 2024: The big picture
In 2024, all staple foods categories have benefited from the slowdown in price inflation, posting positive volume growth in the year. After a challenging period in 2022-2023 due to geopolitical tensions and macroeconomic challenges, which resulted in rising packaging, materials, and logistics costs, conditions have improved in 2024.
Key trends in 2024
The rising influence of modern retail channels is becoming more apparent as retailers increasingly import different brands directly, capitalising on exclusive deals and competitive pricing strategies. This direct import model, akin to private label strategies, is gaining momentum across various staple foods categories and is expected to continue over the forecast period.
Competitive Landscape
A common trend across all staple foods in Georgia is the strong presence and influence of both local and international players, with established brands leveraging their longstanding market positions and extensive distribution both in modern and traditional outlets. Local companies, including Ifkli Digomi Ltd, Nikora JSC, and Gori Feeding Cannery Kula Ltd, as well as international giants, such as Nestlé, Lantmännen AXA AB, and Agro Sevilla Group, dominate their respective categories through a combination of brand recognition, product variety, and strategic market positioning.
Channel developments
Modern retail channels play a crucial role in the development of the staple goods market, holding a significant volume and value share. The trend of private imports by retail chains is likely to persist, creating competition for major brands going forward.
What next for staple foods?
Staple foods is projected to register moderate, consistent growth in both value and volume terms over the forecast period. As staple foods are considered essential daily items, volume sales will continue to be supported by necessity.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Georgia?
- Which are the leading brands in Staple Foods in Georgia?
- How are products distributed in Staple Foods in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Georgia
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
Baked Goods in Georgia
KEY DATA FINDINGS
Positive impact of price stabilisation in 2024
Rising popularity of convenient packaged cakes
Leading companies benefit from their longstanding presence and robust distribution networks
Shift to packaged products as consumers increasingly value convenience and variety
Emerging premiumisation trend
Rising health consciousness will motivate manufacturers to introduce healthier options
Breakfast Cereals in Georgia
KEY DATA FINDINGS
Convenience trend and slower increase in unit prices support growth in 2024
Flavour and shape variety important in children’s breakfast cereals
Breakfast cereals remains dominated by international players in 2024
Adoption of healthier lifestyles will drive future growth
Positive impact of rising product awareness, innovation and convenience trend
Expansion of modern retailing will be a key growth driver
Processed Fruit and Vegetables in Georgia
KEY DATA FINDINGS
Variety and versatility of shelf stable vegetables ensure further growth in 2024
Abundance of fresh fruit hampers the expansion of shelf stable products
Both local and international companies operate in this highly competitive category
Further growth expected as busy consumers increasingly seek convenience
Product variety benefits processed vegetables
Frozen fruit set to remain niche
Processed Meat, Seafood and Alternatives To Meat in Georgia
KEY DATA FINDINGS
Discounts support growth in a time of heightened price sensitivity
Premiumisation in seafood as consumer purchasing power recovers
Local players maintain their lead in 2024
Positive volume growth fuelled by stable consumer preferences, price stabilisation and rising incomes
Competitive landscape will remain unchanged
Potential of shelf table meat products
Rice, Pasta and Noodles in Georgia
KEY DATA FINDINGS
Dried pasta remains an important staple food
Rice benefits from stable prices and its versatility
Sales of noodles lag behind far behind
Dried pasta will continue to benefit from its convenience and low cost
Expanding variety of rice products will fuel future growth
Instant noodles face strong competition from traditional home-cooked meals and local culinary customs
The following categories and subcategories are included:
Staple Foods
-
-
-
- Packaged Flat Bread
- Unpackaged Flat Bread
-
- Packaged Leavened Bread
- Unpackaged Leavened Bread
-
-
- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
-
- Packaged Pastries
- Unpackaged Pastries
-
- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
-
-
- Hot Cereals
-
- Children's Breakfast Cereals
-
- Flakes
- Muesli and Granola
- Other RTE Cereals
-
-
- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
-
- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
-
-
-
-
- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
-
- Chilled Processed Red Meat
- Chilled Processed Poultry
-
- Frozen Processed Red Meat
- Frozen Processed Poultry
-
-
- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
-
- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
-
-
-
- Chilled Noodles
- Frozen Noodles
-
- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
-
- Chilled Pasta
- Dried Pasta
- Rice
-
Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Staple Foods research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!