Staple foods in 2024: The big picture
While staples in Tunisia is expected to register double-digit percentage current value growth, constant value growth is expected to be much more moderate, though still healthy. This is in spite of continuing high inflation and also slower growth in the economy, as Tunisia grapples with persistent drought and external financing challenges, aligned with increasing debt.
Key trends in 2024
Frozen offerings, particularly in processed meat and seafood and processed fruit and vegetables is expected to register healthy value growth in 2024, though from a low base. This is due to the expansion of modern grocery retailers, with their expansive freezer aisles.
Competitive landscape
In 2024, local Tunisian players lead in most staple foods. Despite the presence of several international players, local companies dominate as they typically have lower prices than international brands, partly due to government subsidies.
Channel developments
Small local grocers continue to account for the majority of value sales in 2024, though modern grocery retailers have gained significant value share over the review period, as they continue to open outlets across the country. In particular, discounters have performed strongly, due to the continued expansion of the discounter chain, Aziza.
What next for staple foods?
There will continue to be economic risks over the forecast period and as such many of the issues impacting sales of staples in 2024, will continue over the forecast period. In particular, there will continue to be shortages of subsidised products such as leavened bread and rice, though pasta will not be as impacted.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Tunisia?
- Which are the leading brands in Staple Foods in Tunisia?
- How are products distributed in Staple Foods in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Tunisia
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
Baked Goods in Tunisia
KEY DATA FINDINGS
Dampened volume sales, as inflation still bites
Competitive landscape remains highly fragmented
Rising interest in offerings with a healthier positioning
Muted overall volume growth over forecast period
Value growth though added benefits
Muted performance for unpackaged leavened bread
Breakfast Cereals in Tunisia
KEY DATA FINDINGS
Positive growth, though value sales still low
Double-digit percentage volume growth for muesli and granola
Local brands, as well as emerging private label look to compete
Healthy growth over forecast period
Increasing focus on healthier positioning
Rising demand for on-the-go options
Processed Fruit and Vegetables in Tunisia
KEY DATA FINDINGS
Persistent drought boost volume sales
Increasing offerings of frozen vegetables and potatoes
Imported brands dominate
Positive outlook over forecast period
Frozen processed vegetables registers healthy performance over forecast period
Shelf stable fruit registers volume decline
Processed Meat, Seafood and Alternatives To Meat in Tunisia
KEY DATA FINDINGS
Positive performance, with shelf stable seafood continuing to be most popular product
Increased availability of ham
Local brands dominate
Shelf stable seafood registers healthy volume growth
Expansion of modern grocery retailers will support growth
Emphasis on convenience and health
Rice, Pasta and Noodles in Tunisia
KEY DATA FINDINGS
Opposing picture for pasta and rice
Instant noodles continues to grow in popularity
Pasta continues to attract international players
Further decline in volume sales for rice
Instant noodles pouches best performer
Retail developments set to support growth
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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