Staple Foods in Tunisia

Name: Staple Foods in Tunisia
Brand: Euromonitor International
Price: 2450 USD

January 2026

USD 2,450

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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Tunisia report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Staple Foods in Tunisia?
Which are the leading brands in Staple Foods in Tunisia?
How are products distributed in Staple Foods in Tunisia?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Staple Foods in Tunisia

EXECUTIVE SUMMARY

Old reliables continue to be popular

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

Modest volume growth as inflations slow

Rising health consciousness has growing influence

Less mature segments register higher value growth

WHAT’S NEXT?

Further growth over forecast period

Innovation way to stand out from crowd

Growing demand for healthier options

COMPETITIVE LANDSCAPE

ManarThon SA benefits from attractive prices and wide distribution

Competitive landscape increasingly fragmented

CHANNELS

Small local grocers continue to dominate

Discounters gain most value share

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2020-2025

Table 2 Sales of Staple Foods by Category: Value 2020-2025

Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025

Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025

Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025

Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025

Table 7 Penetration of Private Label by Category: % Value 2021-2025

Table 8 Distribution of Staple Foods by Format: % Value 2020-2025

Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030

Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030

Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030

Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

Summary 1 Research Sources

Baked Goods in Tunisia

KEY DATA FINDINGS

2025 DEVELOPMENTS

Unpackaged leavened bread accounts for most value sales

INDUSTRY PERFORMANCE

Muted volume growth

Dessert mixes gain most value share

WHAT’S NEXT

Continuing growth over forecast period

Focus on a healthier positioning

Technological advancements improve efficiencies

COMPETITIVE LANDSCAPE

Some consolidation in 2025

Société Le Boulanger gains most value share

CHANNELS

Small local grocers continue to lead distribution

Discounters gain most value share

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2020-2025

Table 14 Sales of Baked Goods by Category: Value 2020-2025

Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025

Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025

Table 17 Sales of Pastries by Type: % Value 2020-2025

Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025

Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025

Table 20 Distribution of Baked Goods by Format: % Value 2020-2025

Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030

Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030

Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030

Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Breakfast Cereals in Tunisia

KEY DATA FINDINGS

2025 DEVELOPMENTS

Competitive landscape becoming more fragmented

INDUSTRY PERFORMANCE

Positive performance in 2025

Muesli and granola gains most value share

WHAT’S NEXT?

Rosy outlook over forecast period

Local pressure to offer healthier breakfast cereals

Rising concern in terms of sustainability

COMPETITIVE LANDSCAPE

Nestlé still dominates, though loses value share

Générale Produits Snacks gains most value share

CHANNELS

Small local grocers continue to dominate

Hypermarkets gain most value share

CATEGORY DATA

Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025

Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025

Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025

Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025

Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025

Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025

Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030

Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030

Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030

Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Processed Fruit and Vegetables in Tunisia

KEY DATA FINDINGS

2025 DEVELOPMENTS

Shelf stable accounts for most volume sales

INDUSTRY PERFORMANCE

Modest volume growth in 2025

Frozen processed potatoes gains most value share

WHAT’S NEXT?

Healthy outlook over forecast period

Rising health consciousness influences product development over forecast period

Increasing focus on offerings in line with local palette

COMPETITIVE LANDSCAPE

Bonduelle holds on to lead

Groupe d'Aucy gains most value share

CHANNELS

Small local grocers continue to dominate

E-commerce gains most value share

CATEGORY DATA

Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025

Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025

Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025

Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025

Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025

Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025

Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025

Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030

Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030

Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030

Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Processed Meat, Seafood and Alternatives To Meat in Tunisia

KEY DATA FINDINGS

2025 DEVELOPMENTS

Shelf stable seafood account for most volume sales

INDUSTRY PERFORMANCE

Increased value sales in 2025

Frozen processed red meat gains most value share

WHAT’S NEXT?

Healthy outlook over forecast period

More focus on highlighting health benefits

Affordability remains key

COMPETITIVE LANDSCAPE

Local company ManorThon holds on to commanding lead

Benkalia gains most value share

CHANNELS

Small local grocers continue to dominate

Discounters gain most value share

CATEGORY DATA

Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025

Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025

Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025

Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025

Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025

Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025

Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025

Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025

Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025

Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025

Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025

Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025

Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030

Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

Rice, Pasta and Noodles in Tunisia

KEY DATA FINDINGS

2025 DEVELOPMENTS

Pasta and rice continue to be subsidised

INDUSTRY PERFORMANCE

Pasta continues to dominate

Rice gains most value share in 2025

WHAT’S NEXT?

Modest value and volume growth over forecast period

Gluten-free pasta gets boost from new subsidy

Increasing liberalisation over forecast period

COMPETITIVE LANDSCAPE

Société Les Pâtes Warda holds on to commanding lead

Indofood gains most value share

CHANNELS

Small local grocers dominate

Discounters gain most value share

CATEGORY DATA

Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025

Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025

Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025

Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025

Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025

Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025

Table 69 NBO Company Shares of Rice: % Value 2021-2025

Table 70 LBN Brand Shares of Rice: % Value 2022-2025

Table 71 NBO Company Shares of Pasta: % Value 2021-2025

Table 72 LBN Brand Shares of Pasta: % Value 2022-2025

Table 73 NBO Company Shares of Noodles: % Value 2021-2025

Table 74 LBN Brand Shares of Noodles: % Value 2022-2025

Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025

Table 76 Distribution of Rice by Format: % Value 2020-2025

Table 77 Distribution of Pasta by Format: % Value 2020-2025

Table 78 Distribution of Noodles by Format: % Value 2020-2025

Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030

Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030

Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030

Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Download table of contents

The following categories and subcategories are included:

Staple Foods

- - - Packaged Flat Bread
    - Unpackaged Flat Bread
  - - Packaged Leavened Bread
    - Unpackaged Leavened Bread
- - Packaged Cakes
  - Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
- - Packaged Pastries
  - Unpackaged Pastries
- - Sweet Pies and Tarts
  - Frozen Cakes, Sweet Pies and Tarts
- Hot Cereals
- - Children's Breakfast Cereals
  - - Flakes
    - Muesli and Granola
    - Other RTE Cereals
- - Shelf Stable Beans
  - Shelf Stable Fruit
  - Shelf Stable Tomatoes
  - Shelf Stable Vegetables
- - Frozen Fruit
  - Frozen Processed Potatoes
  - Frozen Processed Vegetables
- - - Shelf Stable Processed Red Meat
    - Shelf Stable Processed Poultry
  - - Chilled Processed Red Meat
    - Chilled Processed Poultry
  - - Frozen Processed Red Meat
    - Frozen Processed Poultry
- - Shelf Stable Seafood
  - Chilled Processed Seafood
  - Frozen Processed Seafood
- - Chilled Meat and Seafood Substitutes
  - Frozen Meat and Seafood Substitutes
  - Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
- - Chilled Noodles
  - Frozen Noodles
  - - Instant Noodle Cups
    - Instant Noodle Pouches
  - Plain Noodles
- - Chilled Pasta
  - Dried Pasta
- Rice

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Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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