Staple foods in 2024: The big picture
Staple foods in Egypt witnessed some notable shifts in 2024, with significant changes in the price of baked goods, including subsidised bread. The decision to raise the price of subsidised bread, a staple food and symbol of social stability in Egypt, marked the first change in three decades.
Key trends in 2024
Amid the challenging economic landscape and high inflation rate, Egyptian consumers have become increasingly price-sensitive in 2024, leading to significant shifts in purchasing behaviour. Many cut back on high-priced products, particularly processed meat, seafood, and meat alternatives, due to substantial price increases.
Competitive Landscape
Manufacturers have focused on initiatives to overcome inflated costs in 2024 and keep prices affordable to budget-conscious consumers. There has been a tendency for players to invest in supporting existing brand portfolios, rather than invest in new products, with smaller-sized packaging emerging in some categories.
Channel developments
The traditional channel continues to dominate retail sales of staples in Egypt, largely due to its accessibility, with products like bread being frequently purchased from local bakeries for their freshness. However, there is notable growth in retail e-commerce, driven by exclusive online offers and an increasing number of online delivery platforms that enhance their services year on year.
What next for staple foods?
Staples in Egypt is set to experience solid retail volume growth in the years ahead, primarily due to the essential nature of these products for consumers, and especially for those on lower incomes. Moreover, as Egypt’s population continues to grow, demand for staples is expected to rise.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Egypt?
- Which are the leading brands in Staple Foods in Egypt?
- How are products distributed in Staple Foods in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Egypt
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
Baked Goods in Egypt
KEY DATA FINDINGS
Baked goods maintain steady pace of volume growth despite price rises
Subsidised bread receives first price hike in three decades
Freshly baked goods build on cultural traditions
Surge in product development to meet needs of a growing population
Public and private sector initiatives aim to reduce the price of baked goods
Edita Food Industries SAE to lead in cakes and pastries
Breakfast Cereals in Egypt
KEY DATA FINDINGS
Breakfast cereals face a challenging period
Consumers shift towards more economical packs of breakfast cereals
Consumers are choosing hot cereals over granola
Volume growth will be restored in breakfast cereals
Local breakfast cereals will shape future development
Mass Food Co to build on its position in breakfast cereals
Processed Fruit and Vegetables in Egypt
KEY DATA FINDINGS
Consumption of processed fruit and vegetables remains stable despite price hikes
Desire for affordable and healthy meals draws shoppers towards frozen vegetables
Consumers adopt budget-conscious shopping habits whilst staying health focused
Strong outlook for processed fruit and vegetables
Americana Egypt expected to secure its leading position
Players are prioritising exports over domestic sales
Processed Meat, Seafood and Alternatives To Meat in Egypt
KEY DATA FINDINGS
Soaring prices depress volume sales in processed meat, seafood and alternatives
Processed meat is a lower priority as prices soar
Consumers seek out more affordable products to meet needs
Processed meat, seafood, and meat alternatives faces further challenges
Halwani Bros Co Ltd leads processed meat, seafood, and alternatives
Egyptian government initiatives aim to control rising food prices
Rice, Pasta and Noodles in Egypt
KEY DATA FINDINGS
Rice, pasta and noodles boasts strong growth
Consumers stockpile in the face of prices increase
Noodles and pasta meet need for budget-friendly meals
Rice, pasta and noodles face strong growth prospects
Al Doha Co leads in rice, pasta and noodles
Egyptian government takes efforts to secure supply and prices
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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