Rising prices and strategic shopping behaviours drive value growth in staple foods in 2025
In 2025, staple foods in Egypt recorded double-digit value growth, mainly driven by rising prices due to inflation rather than an increase in consumer demand. As a result, shoppers became more price-sensitive, opting for smaller pack sizes, budget-friendly options, and bulk purchases, while also taking advantage of promotions. Local manufacturers such as Al Doha and Rich Food Industries contributed to growth through product innovation, quality, and strategic pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Egypt?
- Which are the leading brands in Staple Foods in Egypt?
- How are products distributed in Staple Foods in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Egypt
Rising prices and strategic shopping behaviours drive value growth in staple foods in 2025
KEY DATA FINDINGS
Rising price points drive double-digit value growth in staple food in 2025
Economic pressures influence consumer behaviour in Egypt during 2025
Price sensitivity and strategic shopping redefine consumer behaviour in 2025
Rising demand will be driven by positive demographics and urbanisation
Affordable, budget-friendly options are set to drive growth in staple foods
An increasingly competitive landscape is expected to support growth in staple foods
Al Doha Co for Processing & Distribution extends its leadership in staple foods during 2025
Rich Food Industries leads growth through innovation and high-quality products
Small local grocers lead distribution through personalised service
Retail e-commerce records the strongest growth while discounters gain traction through competitive pricing
COUNTRY REPORTS DISCLAIMER
Baked Goods in Egypt
KEY DATA FINDINGS
Value growth for baked goods in Egypt is driven by rising prices and ongoing innovation
Rising input costs and inflation propel price growth for baked goods in Egypt
Unpackaged flatbread drives growth amid subsidy stability in 2025
Population growth, urbanisation and industry expansion are set to drive growth in baked goods
There is set to be rising demand for functional and nutrient-rich baked goods
Innovation is set to focus on specialised diets and free-from baked goods
Edita Food Industries maintains its leadership through strategic pricing and portfolio expansion
Arabian Food Industry Co (Domty) records a strong performance amid bold expansion into bakery
Small local grocers strengthens its lead in baked goods distribution due to neighbourhood accessibility
Retail e-commerce drives growth in baked goods through convenience and innovation
Breakfast Cereals in Egypt
KEY DATA FINDINGS
Rising prices reshape demand for breakfast cereals in Egypt during 2025
Value sales of breakfast cereals increase due to rising input costs and economic pressures
Hot cereals drive value growth due to health trends, affordability, and social media influence
Sales of breakfast cereals are expected to rise due to stability, local brand growth, and consumer demand
Health-focused breakfast cereals are set to gain traction through fortified ingredients and transparency
Economic challenges will drive consumer demand for smaller, affordable cereal packs
Mass Food Co leads breakfast cereals through strong local brand presence and diverse strategies
Sante Sp zoo increases its share through hot cereal growth and broad product innovation
Small local grocers maintains its lead in breakfast cereal distribution due to convenience and accessibility
Retail e-commerce drives breakfast cereal growth through convenience and variety
Processed Fruit and Vegetables in Egypt
KEY DATA FINDINGS
Inflation and convenience drive growth in processed fruit and vegetables in 2025
Value sales of processed fruit and vegetables rise due to inflation and supply chain pressures
Frozen processed fruit and vegetables see strong growth due to affordability and convenience
Stable economic conditions and rising health awareness are set to drive growth
Health trends and shifting lifestyles will shape demand for processed fruit and vegetables
Government support and private label expansion will drive growth in processed fruit and vegetables
Americana Egypt strengthens its lead through strategic pricing and robust distribution
Faragalla Group’s value-driven strategy and strong distribution fuel growth in 2025
Local proximity and everyday convenience allows small local grocers to lead distribution
Retail e-commerce and hypermarkets drive value growth through attractive price points
Processed Meat, Seafood and Alternatives To Meat in Egypt
KEY DATA FINDINGS
Economic pressures drive price-led growth and consumer behaviours in 2025
Value sales of processed meat, seafood and alternatives to meat rise amid economic pressures
Processed seafood leads value growth while frozen processed poultry records a strong performance
Sales of processed meat, seafood and alternatives to meat are expected to rise in value despite volume decline
Growth opportunities exist for health-focused processed meat, seafood and alternatives to meat
Economic pressures are set to influence consumer behaviour across the forecast period
Halwani Bros Co Ltd maintains its leadership amid challenges through innovation and local sourcing
Rich Food Industries leads growth through innovation and capacity expansion
Small local grocers retain the leading position as consumers appreciate convenient access
Retail e-commerce gains ground through the convenience of home delivery
Rice, Pasta and Noodles in Egypt
KEY DATA FINDINGS
Economic pressures support sales of rice, pasta and noodles during 2025
Rising value sales are driven by economic challenges in Egypt during 2025
Noodles and pasta boost growth as affordability and convenience drive consumer demand
Affordability, population growth, and government supply measures are set to support demand
Health-conscious trends are expected to drive growing demand for fortified and alternative pasta and rice
Bulk buying, promotional strategies, and flexible payment options will be key to forecast growth
A wide product selection and innovative marketing allows Al Doha Co for Processing & Distribution to retain its lead
Sam Yang Foods Co Ltd drives strong growth through expansion and premiumisation
Strong accessibility and a personalised service allow small local grocers to retain its lead
Retail e-commerce records growth as consumers appreciate convenience and fast deliveries
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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