Competitive Landscape
Nana Secures Loyalty as Shoppers Prioritise Reliability and Affordability
Menstrual care in Lebanon is fairly concentrated, with the top three manufacturers, Essity AB, Sanita Sal, and The Procter & Gamble Co, collectively accounting for a 65% value share in 2025. Over the five-year period from 2020 to 2025, there was a gradual increase in concentration as Essity strengthened its position, growing its share from 22% in 2020 to 26% in 2025, while Sanita also saw a consistent rise from 17% to 20%.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Lebanon?
- Which are the leading brands in Menstrual Care in Lebanon?
- How are products distributed in Menstrual Care in Lebanon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Lebanon - Category analysis
Key Data Insights
Carrefour Attracts Budget-Conscious Shoppers with Affordable Private Label Towels
Carrefour Attracts Budget-Conscious Shoppers with Affordable Private Label Towels
Sanita Freshdays Cotton Pantyliner Meets Clean Label Demand
Urban Consumers Will Shift to Online Bundles for Privacy and Savings
Reliance on Traditional Solutions Will Ensure Towels Maintains Its Lead
Retail E-Commerce to Become Increasingly Critical Due to Price Sensitivity
Nana Secures Loyalty as Shoppers Prioritise Reliability and Affordability
Carrefour and Spinneys Drive Promotions as Shoppers Seek Bundle Deals
E-Commerce Expands Access to Imported and Niche Menstrual Care Products
Tissue and Hygiene in Lebanon - Industry Overview
Households Increasingly Value the Affordability of Larger Packs and Local Brands
Key Data Insights
Households Increasingly Value the Affordability of Larger Packs and Local Brands
Happies Ultra Dry Sees Popularity in Nappies/Diapers as Families Seek Value
Gipsy Wet Wipes Value Pack Captures Demand for Convenient Essentials
Robust Value Growth, with the Localisation of Supply Chains Expected
Private Label to Drive Demand, Provided Safety and Functionality Needs Are Met
Dynamism for Adult Incontinence as the Potential Consumer Base Expands
Sanita Leverages Local Trust to Expand Its Share Lead
Supermarkets and Hypermarkets Such as Twafeer and Spinneys Drive Bulk Buying
Retail E-Commerce Gains Ground as Households Seek Consistency and Value
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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