PROSPECTS AND OPPORTUNITIES
Reusable products are set to challenge sales while pantyliners drive growth
Sales of menstrual care are expected to experience a value uplift over the forecast period, driven by a natural increase in the female population. However, the anticipated growth rates will face challenges from the rise of sustainable alternatives, particularly menstrual underwear.
Retail e-commerce is expected to continue gaining ground, as retailers implement omnichannel strategies
In the immediate aftermath of the COVID-19 pandemic, many consumers returned to store-based retailing, driven by a desire to return to normality, engage in activities that had been curtailed, and spend more time outside the home. As a result, e-commerce experienced a decline in 2022 and 2023, with many online stores closing, most notably, the e-commerce platform of the Coop grocery retailer group and the home delivery service "Føtex Hjemmelevering" offered by the Føtex chain.
Innovation is set to focus on health and sustainability concerns to align with consumer demands
A heightened household focus on wellbeing and hygiene is set to drive demand for menstrual care products that offer better cost-benefit ratios. As a result, manufacturers are expected to emphasise the ingredient composition and design of these products, focusing on delivering tangible health benefits such as enhanced protection, flexibility, odour control, and convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Denmark?
- Which are the leading brands in Menstrual Care in Denmark?
- How are products distributed in Menstrual Care in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Denmark - Category analysis
KEY DATA FINDINGS
Retail value sale struggle as competition from sustainable options challenge growth
Procter & Gamble Danmark retains its lead through established brands Tampax and Always
The integration of in-store and online shopping supports the ongoing expansion of retail e-commerce
Reusable products are set to challenge sales while pantyliners drive growth
Retail e-commerce is expected to continue gaining ground, as retailers implement omnichannel strategies
Innovation is set to focus on health and sustainability concerns to align with consumer demands
Tissue and Hygiene in Denmark - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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