PROSPECTS AND OPPORTUNITIES
Strong outlook for menstrual care as demand strengthens
Robust volume and value growth is forecasted in menstrual care, fuelled by rising consumer awareness of products. NGOs and the Ministry of Health will continue to work to destigmatise the issue of menstrual care and will stimulate discussions surrounding menstrual health hygiene.
E-commerce sales set to grow with help of mobile technology
E-commerce sales of menstrual care are expected to remain nascent over the forecast period. The poor road infrastructure and unstable internet connection are major limitations, as well as the low banking rate in Cameroon.
Innovation will extend variety and bring sustainable options to the fore
Advancements in ultra-thin sanitary towels with improved absorbency rates will entice consumers over the forecast period. Sitracel SA has been actively pursuing this strategy with Faytex Slim+, an ultra-thin sanitary towel.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Cameroon?
- Which are the leading brands in Menstrual Care in Cameroon?
- How are products distributed in Menstrual Care in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Cameroon - Category analysis
KEY DATA FINDINGS
Menstrual care registers strong growth
Homebro Cameroon Ltd extends its leading position in menstrual care
Small local grocers retain lead in distribution
Strong outlook for menstrual care as demand strengthens
E-commerce sales set to grow with help of mobile technology
Innovation will extend variety and bring sustainable options to the fore
Tissue and Hygiene in Cameroon - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Menstrual Care research and analysis database.
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