PROSPECTS AND OPPORTUNITIES
Positive growth over forecast period
Menstrual care will register positive constant value and volume growth over the forecast period, with continuing population growth supporting volume sales. Tampons will register the highest value growth, though this will be from a very low base, as tampons continue to be a niche product in Guatemala.
Menstrual poverty still an issue
There will continue to be period poverty over the forecast period, with many women and girls not being able to afford menstrual care. Taboos around period also impact sales.
Continuing innovations in menstrual care
There will continue to be innovation. For instance, there will be a focus on a more natural positioning, such as emphasising the use of natural materials pr natural ingredients such as aloe vera.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Guatemala?
- Which are the leading brands in Menstrual Care in Guatemala?
- How are products distributed in Menstrual Care in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Guatemala - Category analysis
KEY DATA FINDINGS
Pantyliners registers significant fall in volume sales
Global brands continue to dominate
Shifting dynamics in distribution
Positive growth over forecast period
Menstrual poverty still an issue
Continuing innovations in menstrual care
Tissue and Hygiene in Guatemala - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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