Competitive Landscape
Essity Leverages Brand Strength as Kimberly-Clark Cedes Ground
Menstrual care in Guatemala remained concentrated in 2025. Kimberly-Clark Guatemala Ltda has seen its share decline from 31% in 2020 to 24% in 2025, while Essity AB, despite some annual fluctuations, maintains a stable leading position with 38%.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Guatemala?
- Which are the leading brands in Menstrual Care in Guatemala?
- How are products distributed in Menstrual Care in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Guatemala - Category analysis
Key Data Insights
Buyers Shift to Premium Offerings for Comfort and Skin Care Features
Buyers Shift to Premium Offerings for Comfort and Skin Care Features
Diversity Drives Product Innovation for 2025 Growth
Ciclica Menstrual Cup Enters with Sustainability Message but Faces Price Barriers
Always Drives Educational Campaigns as Bill Aims to Address Period Poverty
Traditional Options Shift with New Innovation as Consumers Diversify Usage
Essity Leverages Brand Strength as Kimberly-Clark Cedes Ground
Small Local Grocers Retain Shoppers as Supermarkets Boost Promotions
Tissue and Hygiene in Guatemala - Industry Overview
Premiumisation Drives Value Growth as Inflation Moderates
Key Data Insights
Premiumisation Drives Value Growth as Inflation Moderates
Menstrual Care Innovation Captures Growing Demand for Sustainable Products
Specialisation and Product Diversification Sets Brands Apart
Retail Tissue Leaders to Maintain Innovation Leadership as Private Label Expands
Skin Care Benefits to Be a Top Priority for Hygiene Products
Improved Product Innovation Will Continue to Strengthen Consumer Loyalty
Kimberly-Clark Expands Retail Presence to Defend Lead as Private Label Gains Traction
Small Local Grocers Maintain Leadership as Consumers Shift to Modern Retail
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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