PROSPECTS AND OPPORTUNITIES
Sustainability and affordability will be priorities in the forecast period
The menstrual care landscape in India is evolving towards a more holistic approach, with sustainability and affordability as key drivers. Menstrual care is set to maintain significant retail volume and current value growth moving forward, with towels accounting for most sales, but tampons set to see the strongest growth from a low base.
Channel sales for menstrual care to be driven by hybrid model due to digitalisation
Menstrual care in India is experiencing a significant transformation in distribution, driven by digital advances. Retail e-commerce is swiftly becoming a more important distribution channel, providing consumers with convenience, privacy, and an extensive selection of products.
Product diversification and sustainability expected to be growing trends in the forecast period
Menstrual care is experiencing a notable wave of innovation in India, as companies are expanding their focus beyond conventional disposable towels. Brands such as Whisper and Stayfree, along with emerging players, are prioritising sustainability by developing disposable towels made from eco-friendly materials, including bamboo and organic cotton, to appeal to environmentally-aware consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in India?
- Which are the leading brands in Menstrual Care in India?
- How are products distributed in Menstrual Care in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in India - Category analysis
KEY DATA FINDINGS
Towels dominates menstrual care, while period poverty remains a concern
Leading brand Whisper prioritises social impact, while Stayfree focuses on product improvement
Health and beauty specialists and hypermarkets remain the primary distribution channels, while retail e-commerce grows
Sustainability and affordability will be priorities in the forecast period
Channel sales for menstrual care to be driven by hybrid model due to digitalisation
Product diversification and sustainability expected to be growing trends in the forecast period
Tissue and Hygiene in India - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
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This report originates from Passport, our Menstrual Care research and analysis database.
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