PROSPECTS AND OPPORTUNITIES
The move towards more discreet and comfortable products set to continue
Menstrual care is expected to maintain solid retail current value growth rates throughout the forecast period. In addition to continued growth in the population aged 12-54, the category continues to evolve, which will present numerous opportunities for growth and diversification.
Opportunities for growth for retail e-commerce
Although retail e-commerce and digital sales channels have been growing in menstrual care in Mexico, this remains a relatively untapped growth area. While online sales have not yet taken strong root in this category, the potential for expansion is considerable.
The need to provide eco-friendly solutions
As consumer awareness of sustainability increases, companies are likely to invest in innovative, eco-friendly menstrual care solutions, aiming to gain a competitive edge. Expanding product lines to include natural, chemical-free options could appeal to health-conscious consumers seeking safer and more sustainable alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Mexico?
- Which are the leading brands in Menstrual Care in Mexico?
- How are products distributed in Menstrual Care in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Mexico - Category analysis
KEY DATA FINDINGS
Gradual move from standard towels to other menstrual care products
Saba continues to dominate, but Tampax excels
Grocery retailers continue to dominate due to convenience and promotions
The move towards more discreet and comfortable products set to continue
Opportunities for growth for retail e-commerce
The need to provide eco-friendly solutions
Tissue and Hygiene in Mexico - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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