PROSPECTS AND OPPORTUNITIES
Economic uncertainty continues to dampen volume sales
With the economic outlook uncertain, there will be minimal constant value growth over the forecast period and period poverty will still be an issue. As such, more affordable brads will perform better.
Discounters continue to gain value share
The discounter channel will continue to gain value share. This growth will in particular impact small local grocers.
Essity holds on to top spot
Essity will continue to lead, supported by its continuing innovation and also the goodwill created through its educational campaigns. Among the more recent innovations is Nosotras Buenas Noches (Goodnight), which incorporates Max Cur-V technology designed for rapid absorption at twice the rate of standard offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Ecuador?
- Which are the leading brands in Menstrual Care in Ecuador?
- How are products distributed in Menstrual Care in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Ecuador - Category analysis
KEY DATA FINDINGS
Fall in volume sales as weak economy dampens sales
Essity holds on to commanding lead
Discounter Tiendas Tuti continues to steal value share
Economic uncertainty continues to dampen volume sales
Discounters continue to gain value share
Essity holds on to top spot
Tissue and Hygiene in Ecuador - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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