With the economic outlook uncertain, there will be minimal constant value growth over the forecast period and period poverty will still be an issue. As such, more affordable brads will perform better.
The discounter channel will continue to gain value share. This growth will in particular impact small local grocers.
Essity will continue to lead, supported by its continuing innovation and also the goodwill created through its educational campaigns. Among the more recent innovations is Nosotras Buenas Noches (Goodnight), which incorporates Max Cur-V technology designed for rapid absorption at twice the rate of standard offerings.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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