PROSPECTS AND OPPORTUNITIES
Rising demand for reusable products to stifle growth of disposables
Menstrual care is projected to witness steady value growth over the forecast period, aided by the rising popularity of slim towels and pantyliners. These products align with consumer preferences for comfort, discretion, and convenience.
E-commerce to be driven by health and beauty specialists
The evolution of e-commerce in menstrual care is intricately linked to the rapid rise of non-grocery retailers. These retailers, particularly health and beauty specialists, are expected to significantly influence online sales in the upcoming period.
Players will innovate in multiple areas
Innovation in menstrual care will focus on sustainability, skin health, and value-driven solutions. Expanded offerings of biodegradable and reusable products are expected.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Croatia?
- Which are the leading brands in Menstrual Care in Croatia?
- How are products distributed in Menstrual Care in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Croatia - Category analysis
KEY DATA FINDINGS
Shift to premium menstrual care drives value sales
Procter & Gamble doo holds its firm lead
Price sensitivity dries sales growth via discounters
Rising demand for reusable products to stifle growth of disposables
E-commerce to be driven by health and beauty specialists
Players will innovate in multiple areas
Tissue and Hygiene in Croatia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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