Competitive Landscape
Procter & Gamble Adapts Pricing While Local Brands Gain Ground
Menstrual care in Jordan remains relatively concentrated, but the landscape is becoming less so over the five-year period from 2020 to 2025. Procter & Gamble Co's share, the highest in the field, declined significantly from 33% in 2020 to 23% in 2025, reflecting a loss of almost 10 percentage points.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Jordan?
- Which are the leading brands in Menstrual Care in Jordan?
- How are products distributed in Menstrual Care in Jordan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Jordan - Category analysis
Key Data Insights
Top Player, Procter & Gamble, Leverages Value Packs to Drive Affordability and Volume Resilience
Top Player, Procter & Gamble, Leverages Value Packs to Drive Affordability and Volume Resilience
Kimberly-Clark’S Natural Line Addresses Rising Demand for Skin-Safe Innovation
Local Brands Capture Value as Boycotts and Economic Pressures Shift Buying Habits
Online Platforms to Enable Discreet Purchasing as Young Consumers Prioritise Privacy
Brands to Combine Affordability with Wellness Claims to Gain Consumer Trust
Local Sourcing and Promotions to Strengthen Resilience Amid Economic Pressures
Procter & Gamble Adapts Pricing While Local Brands Gain Ground
Retailers Drive Multipack Sales with Promotions
Online Platforms Accelerate as Privacy and Convenience Shape Buying Habits
Tissue and Hygiene in Jordan - Industry Overview
Bulk Value-Pack Offerings Boost Affordability and Loyalty
Key Data Insights
Bulk Value-Pack Offerings Boost Affordability and Loyalty
Nappies and Diapers Drive Growth as Essentials Outpace Non-Essentials
Brands Target Sensitive Consumers with Clean Label Launches
Local Brands to Win Trust as Affordability Drives Household Choices
E-Commerce and Local Partnerships to Reshape Distribution and Loyalty
Population Ageing and Rising Costs to Inform Product Innovation and Value
Leading Local Players Capitalise on Affordability to Defend Share
Small Local Grocers Sustain Lead through Bundle Strategies
Retail E-Commerce Accelerates as Families Seek Value and Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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