PROSPECTS AND OPPORTUNITIES
Robust growth expected for menstrual care in Indonesia over the forecast period
Over the forecast period, menstrual care in Indonesia is expected to achieve double-digit year-on-year growth as leading manufacturers continue to raise awareness and educate local consumers while reaching new audiences through various marketing initiatives. Brand activation activities by prominent brands will focus on offline events, such as partnerships with schools and sports/fitness centres.
Rapid growth predicted for e-commerce, but convenience stores will continue to hold sway
E-commerce is expected to continue growing rapidly, as many consumers will value the prices and discounts it offers, especially during major sales events. Manufacturers will fully embrace this growth, leveraging social media platforms such as TikTok and its integration with TikTok Shop to create more content and build awareness among consumers.
Sustainability trend gains traction, but price will remain the deciding factor
The new brand Perfect Fit has recently entered menstrual care in Indonesia with a pad variant made from organic bamboo. In addition to the sustainability benefits, it offers a solution for sensitive skin issues, helping to prevent rashes and other skin problems.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Indonesia?
- Which are the leading brands in Menstrual Care in Indonesia?
- How are products distributed in Menstrual Care in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Indonesia - Category analysis
KEY DATA FINDINGS
Menstrual care enjoys robust value growth in 2024
Uni-Charm continues to lead in a highly consolidated field ahead of Kao and Softex
E-commerce continues its upward trajectory in 2024, hot on the heels of convenience stores
Robust growth expected for menstrual care in Indonesia over the forecast period
Rapid growth predicted for e-commerce, but convenience stores will continue to hold sway
Sustainability trend gains traction, but price will remain the deciding factor
Tissue and Hygiene in Indonesia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Menstrual Care research and analysis database.
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