Over the forecast period, menstrual care in Indonesia is expected to achieve double-digit year-on-year growth as leading manufacturers continue to raise awareness and educate local consumers while reaching new audiences through various marketing initiatives. Brand activation activities by prominent brands will focus on offline events, such as partnerships with schools and sports/fitness centres.
E-commerce is expected to continue growing rapidly, as many consumers will value the prices and discounts it offers, especially during major sales events. Manufacturers will fully embrace this growth, leveraging social media platforms such as TikTok and its integration with TikTok Shop to create more content and build awareness among consumers.
The new brand Perfect Fit has recently entered menstrual care in Indonesia with a pad variant made from organic bamboo. In addition to the sustainability benefits, it offers a solution for sensitive skin issues, helping to prevent rashes and other skin problems.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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