Menstrual care in Pakistan is expected to see fast retail volume and value (constant 2024 prices) CAGRs as the category continues to gain momentum over the forecast period, driven by increasing awareness of menstrual hygiene and the improved availability of products in rural and semi-urban areas. Efforts by the government and NGOs to promote menstrual health through educational campaigns are likely to play a key role in boosting awareness and demand, particularly among younger consumers and those purchasing such products for the first time.
Innovation in menstrual care in Pakistan is likely to focus on practical and affordable improvements to meet consumer needs. Brand owners may introduce low-cost biodegradable towels as a step towards sustainability, while reuseable cloth options could appeal to price-sensitive consumers.
Affordability remains a significant challenge, particularly for low-income households, where the high price of branded menstrual care limits access and consistent usage. This has driven many individuals to opt for cheaper alternatives, such as cloth or unregulated local options, which often fail to meet necessary hygiene standards for safe menstrual care.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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