PROSPECTS AND OPPORTUNITIES
Room for strong development and growth in menstrual care
Menstrual care in Pakistan is expected to see fast retail volume and value (constant 2024 prices) CAGRs as the category continues to gain momentum over the forecast period, driven by increasing awareness of menstrual hygiene and the improved availability of products in rural and semi-urban areas. Efforts by the government and NGOs to promote menstrual health through educational campaigns are likely to play a key role in boosting awareness and demand, particularly among younger consumers and those purchasing such products for the first time.
Practical and affordable features to drive innovation
Innovation in menstrual care in Pakistan is likely to focus on practical and affordable improvements to meet consumer needs. Brand owners may introduce low-cost biodegradable towels as a step towards sustainability, while reuseable cloth options could appeal to price-sensitive consumers.
High prices of branded options maintain a demand for economy rivals and traditional alternatives
Affordability remains a significant challenge, particularly for low-income households, where the high price of branded menstrual care limits access and consistent usage. This has driven many individuals to opt for cheaper alternatives, such as cloth or unregulated local options, which often fail to meet necessary hygiene standards for safe menstrual care.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Pakistan?
- Which are the leading brands in Menstrual Care in Pakistan?
- How are products distributed in Menstrual Care in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Pakistan - Category analysis
KEY DATA FINDINGS
Standard towels lead demand while there is optimism for pantyliners
Procter & Gamble leverages wider offer, high price points and consumer trust to gain retail value share
Modern retail trend helps supermarkets and e-commerce gain traction
Room for strong development and growth in menstrual care
Practical and affordable features to drive innovation
High prices of branded options maintain a demand for economy rivals and traditional alternatives
Tissue and Hygiene in Pakistan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Menstrual Care research and analysis database.
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