Menstrual care is expected to register muted constant value growth over the forecast period, due to long-term population decline, which will significantly impact consumer demand. Demand for menstrual care will be maintained by the essential nature of these items and new product development.
Over the forecast period, major modern grocery retailers will continue to invest in omnichannel operations and expanding e-commerce, which is well-positioned for sustained growth. Hypermarkets and supermarkets, in particular, will focus on enhancing their online operations to attract a broader consumer base.
E-commerce will drive the introduction of new and improved products, featuring properties that increasingly discerning consumers will expect over the forecast period. Organic menstrual care products, for instance, will be an important focus.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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