PROSPECTS AND OPPORTUNITIES
Limited growth potential in the face of population decline
Menstrual care is expected to register muted constant value growth over the forecast period, due to long-term population decline, which will significantly impact consumer demand. Demand for menstrual care will be maintained by the essential nature of these items and new product development.
E-commerce expansion
Over the forecast period, major modern grocery retailers will continue to invest in omnichannel operations and expanding e-commerce, which is well-positioned for sustained growth. Hypermarkets and supermarkets, in particular, will focus on enhancing their online operations to attract a broader consumer base.
Innovation to appeal to increasingly discerning consumers
E-commerce will drive the introduction of new and improved products, featuring properties that increasingly discerning consumers will expect over the forecast period. Organic menstrual care products, for instance, will be an important focus.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Bosnia and Herzegovina?
- Which are the leading brands in Menstrual Care in Bosnia and Herzegovina?
- How are products distributed in Menstrual Care in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Innovation and subsiding inflation support stable growth in 2024
Procter & Gamble leads with strong brands and innovation
Health and beauty specialists lead; however, chained modern grocery retailers are on the rise
Limited growth potential in the face of population decline
E-commerce expansion
Innovation to appeal to increasingly discerning consumers
Tissue and Hygiene in Bosnia and Herzegovina - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Menstrual Care research and analysis database.
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