PROSPECTS AND OPPORTUNITIES
A retail value and volume decline expected as demographic shifts and reusable products challenge growth
The Belgian menstrual care market is expected to decline in both retail volume and value sales across the forecast period. This drop will align with the ongoing ageing population, which reduces the number of women menstruating in the country.
Retail e-commerce will become increasingly embraced across the forecast period
Retail e-commerce in the Belgian menstrual care market is gradually evolving, albeit slower than other FMCG categories. While online shopping for menstrual products remains less popular, with some consumers having unpredictable menstruation cycles and others simply buying them when needed, platforms like Medi-Market.
There is potential for the public sector to intervene more with menstrual care distribution
The term period poverty is becoming increasingly prevalent in Belgium. As such, menstrual care might see increased intervention from the public sector, distributing menstrual care solutions for free in educational institutions and social centres.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Belgium?
- Which are the leading brands in Menstrual Care in Belgium?
- How are products distributed in Menstrual Care in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Belgium - Category analysis
KEY DATA FINDINGS
Economic pressures and shifting consumer preferences negatively impact sales
Procter & Gamble Benelux SA retains its lead, however, share is lost to private label
Discounters and non-grocery retailers increase distribution of menstrual care in 2024
A retail value and volume decline expected as demographic shifts and reusable products challenge growth
Retail e-commerce will become increasingly embraced across the forecast period
There is potential for the public sector to intervene more with menstrual care distribution
Tissue and Hygiene in Belgium - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Menstrual Care research and analysis database.
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