PROSPECTS AND OPPORTUNITIES
Government initiatives and inclusivity to drive sustained growth
Sales of menstrual care in Kenya are expected to rise at a positive current value CAGR during the forecast period, driven by increased purchasing power resulting from supportive government initiatives aimed at making affordable menstrual care alternatives widely accessible. These initiatives include subsidies and awareness campaigns promoting menstrual health.
Accelerating growth through e-commerce expansion
The continuing evolution and expansion of e-commerce is expected to significantly impact the menstrual care market in Kenya, facilitating a growth in business transaction value estimated at 3-5% over the forecast period. This trend aligns with the broader Kenyan economic shift toward cashless transactions, enhancing convenience and security in consumer purchasing habits.
Innovative product designs cater to sustainability and consumer needs
Innovation within the menstrual care industry is anticipated to adopt a holistic approach over the forecast period, prioritising multi-functional product designs, environmental sustainability, and skin-friendly features. Menstrual care companies will likely invest in advanced manufacturing technologies to create products capable of meeting multiple consumer demands simultaneously, such as enhanced comfort, discretion, and absorbency.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Kenya?
- Which are the leading brands in Menstrual Care in Kenya?
- How are products distributed in Menstrual Care in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Kenya - Category analysis
KEY DATA FINDINGS
Increased affordability drives growth in standard towels
Affordability boosts market share for emerging local manufacturers
Expansion of modern retail and e-commerce reshapes distribution channels
Government initiatives and inclusivity to drive sustained growth
Accelerating growth through e-commerce expansion
Innovative product designs cater to sustainability and consumer needs
Tissue and Hygiene in Kenya - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!