PROSPECTS AND OPPORTUNITIES
Menstrual care set for consistent growth over forecast period, driven by innovation and increasing awareness
Menstrual care in South Africa is predicted to record consistent growth throughout the forecast period, with brands such as Always and Kotex continuing to lead the way through innovative new products. In addition, the adoption of reusable options and more affordable private label among lower-income groups in the country will help boost volume sales.
E-commerce likely to record rapid growth due to rising competition and technological advancements
E-commerce in South Africa is set to experience significant growth and transformation over the forecast period. The entry of Amazon in the South African market in 2024 is expected to drive greater competition among local e-commerce players.
Brands will look to innovate over forecast period in attempt to remain competitive
As competition within menstrual care intensifies, brands will increasingly focus on delivering products offering higher specific value. Always has shifted its focus from absorbency to comfort by enhancing skin protection with a soft, "cotton" feel in its Dreamzzz Night Sanitary Pads.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in South Africa?
- Which are the leading brands in Menstrual Care in South Africa?
- How are products distributed in Menstrual Care in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in South Africa - Category analysis
KEY DATA FINDINGS
Strong growth for menstrual care as consumers seek greater value
Established brands Always and Kotex retain solid lead of menstrual care
Supermarkets dominates distribution, while e-commerce records fast growth
Menstrual care set for consistent growth over forecast period, driven by innovation and increasing awareness
E-commerce likely to record rapid growth due to rising competition and technological advancements
Brands will look to innovate over forecast period in attempt to remain competitive
Tissue and Hygiene in South Africa - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!