Menstrual care in South Africa is predicted to record consistent growth throughout the forecast period, with brands such as Always and Kotex continuing to lead the way through innovative new products. In addition, the adoption of reusable options and more affordable private label among lower-income groups in the country will help boost volume sales.
E-commerce in South Africa is set to experience significant growth and transformation over the forecast period. The entry of Amazon in the South African market in 2024 is expected to drive greater competition among local e-commerce players.
As competition within menstrual care intensifies, brands will increasingly focus on delivering products offering higher specific value. Always has shifted its focus from absorbency to comfort by enhancing skin protection with a soft, "cotton" feel in its Dreamzzz Night Sanitary Pads.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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