Although retail current value growth is expected to continue for menstrual care in South Korea in the forecast period, retail volume sales are anticipated to maintain their decline. According to Statistics Korea, the female population in South Korea is expected to decrease slowly throughout the forecast period.
In South Korea, many women stock up on menstrual care products at home, often purchasing them in bulk when prices are low to minimise the cost per unit. Consumers frequently buy cost-effective bulk packs online, and although retail e-commerce accounted for more then half of retail value sales in 2024, its share is expected to continue rising, as consumers look for the best prices.
Overnight products, which saw growth during COVID-19, are still gaining popularity, and are expected to continue to grow in the forecast period. As quality sleep during menstruation is closely linked to women’s health, more products with enhanced softness for greater comfort are expected to be introduced.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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