PROSPECTS AND OPPORTUNITIES
Moderate growth with new offerings and education
Overall menstrual care is expected to record moderate retail volume and value growth over the forecast period. New and more sophisticated or targeted offerings are anticipated, alongside education, to pique consumers' interest and gain their confidence.
E-commerce expansion
E-commerce sales are expected to register further growth over the course of the forecast period, with major retailers like Walmart driving this trend. Whilst online sales still primarily cater to higher socioeconomic consumers, retailers are continuously improving their logistics and distribution networks, making deliveries more affordable and faster, which is likely to expand access and increase penetration across a broader range of consumers going forward.
Major players will drive innovation and education
Innovation in the menstrual care market is expected to remain driven by major players like Essity AB and Kimberly-Clark Costa Rica SA, both of which have wide product portfolios and strong research teams. Claims such as nighttime/daytime will continue to be increasingly important for towels over the coming years.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Costa Rica?
- Which are the leading brands in Menstrual Care in Costa Rica?
- How are products distributed in Menstrual Care in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Costa Rica - Category analysis
KEY DATA FINDINGS
Declining use of ‘non-essential’ pantyliners
Essity maintains its lead, using price reductions to combat rising competition from private label
Supermarkets lead, offering a wide range of brands
Moderate growth with new offerings and education
E-commerce expansion
Major players will drive innovation and education
Tissue and Hygiene in Costa Rica - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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