Overall menstrual care is expected to record moderate retail volume and value growth over the forecast period. New and more sophisticated or targeted offerings are anticipated, alongside education, to pique consumers' interest and gain their confidence.
E-commerce sales are expected to register further growth over the course of the forecast period, with major retailers like Walmart driving this trend. Whilst online sales still primarily cater to higher socioeconomic consumers, retailers are continuously improving their logistics and distribution networks, making deliveries more affordable and faster, which is likely to expand access and increase penetration across a broader range of consumers going forward.
Innovation in the menstrual care market is expected to remain driven by major players like Essity AB and Kimberly-Clark Costa Rica SA, both of which have wide product portfolios and strong research teams. Claims such as nighttime/daytime will continue to be increasingly important for towels over the coming years.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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