Competitive Landscape
Essity and Kimberly-Clark Defend Leadership as Smaller Rivals Lose Ground
Menstrual care remains highly concentrated, with Essity and Kimberly-Clark Costa Rica together accounting for over 80% of retail value sales in 2025. Essity held a 51% value share while Kimberly-Clark accounted for 31%.
Kimberly-Clark Expands Global Reach as Local Impact Remains Limited
In November 2025, Kimberly-Clark announced an agreement to acquire Kenvue globally, with completion expected in 2026. However, the direct impact on menstrual care is likely to be limited in Costa Rica, as Kenvue's presence in the local menstrual care landscape is negligible.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Costa Rica?
- Which are the leading brands in Menstrual Care in Costa Rica?
- How are products distributed in Menstrual Care in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Costa Rica - Category analysis
Key Data Insights
Saba Links Menstrual Care to Holistic Expansion to Drive Value
Saba Links Menstrual Care to Holistic Expansion to Drive Value
Pantyliners Sees Most Volume Sales as Disposable Underwear Accelerates
Kotex Engages Women Gamers to Build Brand Relevance
Towels to Maintain Bulk of Value Sales as Innovation Drives Premium Formats
Leading Brands Poised to Deepen Emotional Connections to Defend Loyalty
Essity and Kimberly-Clark Defend Leadership as Smaller Rivals Lose Ground
Kimberly-Clark Expands Global Reach as Local Impact Remains Limited
Supermarkets Channel Leads as Small Local Grocers Retain Significance
Retailers Invest in Omnichannel Strategies without Disrupting Store Leadership
Tissue and Hygiene in Costa Rica - Industry Overview
Convenience Drives Growth through Discreet, User-Friendly Solutions
Key Data Insights
Convenience Drives Growth through Discreet, User-Friendly Solutions
Saba Reframes Night Towels to Defend Value in Mature Landscape
Inclusive Product Range Strengthens Emotional Connection
Convenience-Led Innovation Increasingly Shapes Purchasing and Usage Routines
Retail Tissue Set to Retain Dominance as Wipes Delivers Rapid Value Gains
Kimberly-Clark and Essity Respond to Private Label Challenge with Brand Strength
Supermarkets and Small Local Grocers Dominate through Assortment and Promotions
Retail E-Commerce Remains Niche, Focused on Planned Bulk Replenishment
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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