Menstrual care sales are expected to rise steadily over the forecast period, although value growth will continue to outpace volume growth as consumers look for higher quality and convenient products. Slim/thin/ultra-thin towels will post the fastest growth due to their product benefits in terms of comfort, invisibility and improved quality.
The growing need for convenience and time-saving shopping solutions will drive a further increase in e-commerce sales. This trend will be supported by retail chains and health & beauty specialists' developments online through their own and third party e-commerce platforms.
Innovations with continue to focus on dermatologically tested products with a better-absorbing core, neutralising unpleasant odours, optimal adapting to the body design, and comfort and invisibility. Increasingly, there will be new innovations in the field of environmentally friendly products made from natural renewable raw materials like bamboo and sugarcane, as well as biodegradable packaging.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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