PROSPECTS AND OPPORTUNITIES
Menstrual care outlook looks promising
Menstrual care sales are expected to rise steadily over the forecast period, although value growth will continue to outpace volume growth as consumers look for higher quality and convenient products. Slim/thin/ultra-thin towels will post the fastest growth due to their product benefits in terms of comfort, invisibility and improved quality.
E-commerce growth is anticipated as ‘click and collect’ develops
The growing need for convenience and time-saving shopping solutions will drive a further increase in e-commerce sales. This trend will be supported by retail chains and health & beauty specialists' developments online through their own and third party e-commerce platforms.
Sustainable menstrual care innovations to gain ground
Innovations with continue to focus on dermatologically tested products with a better-absorbing core, neutralising unpleasant odours, optimal adapting to the body design, and comfort and invisibility. Increasingly, there will be new innovations in the field of environmentally friendly products made from natural renewable raw materials like bamboo and sugarcane, as well as biodegradable packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Bulgaria?
- Which are the leading brands in Menstrual Care in Bulgaria?
- How are products distributed in Menstrual Care in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Bulgaria - Category analysis
KEY DATA FINDINGS
Menstrual care posts steady growth
Procter & Gamble Bulgaria leads in menstrual care
Health and beauty specialists are preferred channel
Menstrual care outlook looks promising
E-commerce growth is anticipated as ‘click and collect’ develops
Sustainable menstrual care innovations to gain ground
Tissue and Hygiene in Bulgaria - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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