PROSPECTS AND OPPORTUNITIES
Sales likely to continue declining
Sales of menstrual care are expected to continue declining in value (at constant 2024 prices) and volume terms over the forecast period. The decline in the population of women aged 12-52 years is the major factor behind the bleak outlook for the category.
E-commerce has potential but further investment will be needed
Retail e-commerce is seeing slow and steady growth in menstrual care, but these products are still rarely purchased online as a stand-alone purchase. Thus, menstrual care products are likely to continue largely only being purchased online together with groceries and other health and beauty products, which could limit the channel’s development in the category.
Emergence of washable menstrual underwear could present new competition
Kimberly-Clark now offers its Kotex washable period underwear on the Ukrainian market. These products offer maximum absorption along with advanced leakage prevention with the comfort and discreetness of regular underwear.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Ukraine?
- Which are the leading brands in Menstrual Care in Ukraine?
- How are products distributed in Menstrual Care in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Ukraine - Category analysis
KEY DATA FINDINGS
Fewer women means fewer sales
Procter & Gamble remains on top thanks to the trust placed in its brands
Health and beauty specialists take share from supermarkets
Sales likely to continue declining
E-commerce has potential but further investment will be needed
Emergence of washable menstrual underwear could present new competition
Tissue and Hygiene in Ukraine - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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