Sales of menstrual care are expected to continue declining in value (at constant 2024 prices) and volume terms over the forecast period. The decline in the population of women aged 12-52 years is the major factor behind the bleak outlook for the category.
Retail e-commerce is seeing slow and steady growth in menstrual care, but these products are still rarely purchased online as a stand-alone purchase. Thus, menstrual care products are likely to continue largely only being purchased online together with groceries and other health and beauty products, which could limit the channel’s development in the category.
Kimberly-Clark now offers its Kotex washable period underwear on the Ukrainian market. These products offer maximum absorption along with advanced leakage prevention with the comfort and discreetness of regular underwear.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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