Menstrual care is expected to see further growth over the forecast period. However, the category will continue to be impacted by the effects of the Israel-Hamas war on the country as women are likely to continue to stock up periodically when they feel there is an imminent threat of attack as was seen over 2024.
E-commerce is expected to slow down further in growth terms as people show a clear preference for shopping outside in physical stores. Whilst this slowdown is not expected to be dramatic, it means that most established players such as Shufersal are simply not that interested in remaining in the e-commerce space.
Whilst the Israel-Hamas war is currently colouring the entire retail hygiene industry, period underwear is likely to start making more inroads over the forecast period thanks to companies such as Modibodi and Lilibloom. Modibodi, particularly, has carried out work via numerous marketing campaigns to educate and change women’s ideas about this type of menstrual care.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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