PROSPECTS AND OPPORTUNITIES
Menstrual care affected by geopolitics, infrastructure damage and rising prices
Menstrual care is expected to see further growth over the forecast period. However, the category will continue to be impacted by the effects of the Israel-Hamas war on the country as women are likely to continue to stock up periodically when they feel there is an imminent threat of attack as was seen over 2024.
E-commerce to see continued trend of decelerated growth
E-commerce is expected to slow down further in growth terms as people show a clear preference for shopping outside in physical stores. Whilst this slowdown is not expected to be dramatic, it means that most established players such as Shufersal are simply not that interested in remaining in the e-commerce space.
Period underwear may start to become increasingly popular over the forecast period.
Whilst the Israel-Hamas war is currently colouring the entire retail hygiene industry, period underwear is likely to start making more inroads over the forecast period thanks to companies such as Modibodi and Lilibloom. Modibodi, particularly, has carried out work via numerous marketing campaigns to educate and change women’s ideas about this type of menstrual care.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Israel?
- Which are the leading brands in Menstrual Care in Israel?
- How are products distributed in Menstrual Care in Israel?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Israel - Category analysis
KEY DATA FINDINGS
Bulk buys to donate to military and displaced families bolster growth
Pursuit of cheaper products dampens growth for Procter & Gamble Israel
Personalisation and trust keep pharmacies going, whilst discounters offers cheap products
Menstrual care affected by geopolitics, infrastructure damage and rising prices
E-commerce to see continued trend of decelerated growth
Period underwear may start to become increasingly popular over the forecast period.
Tissue and Hygiene in Israel - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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