Competitive Landscape
Procter & Gamble Secures Lead as Migros Accelerates Growth in Value-Focused Products
Menstrual care in Switzerland remains highly concentrated in 2025, with Procter & Gamble Switzerland Sàrl holding a dominant 43% retail value share. The top three companies, Procter & Gamble Switzerland Sàrl, Johnson & Johnson AG, and Migros Genossenschaftsbund eG, together account for 78% of retail value sales, highlighting the category’s strong concentration among a few key players.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Switzerland?
- Which are the leading brands in Menstrual Care in Switzerland?
- How are products distributed in Menstrual Care in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Switzerland - Category analysis
Key Data Insights
Organyc Captures Premium Organic Cotton Demand
Organyc Captures Premium Organic Cotton Demand
Natracare Addresses Environmental Impact through Compostability
Fragrance-Free Hypoallergenic Products Gain Traction
Reusable Formats and Sustainable Materials Drive Growth
Digital Education Empowers Consumer Choice
Procter & Gamble Secures Lead as Migros Accelerates Growth in Value-Focused Products
Supermarkets Expand Reach as E-Commerce Accelerates Growth
Tissue and Hygiene in Switzerland - Industry Overview
Active Ageing Population Drives Incontinence Growth as Action Entry Intensifies Value Competition
Key Data Insights
Active Ageing Population Drives Incontinence Growth as Action Entry Intensifies Value Competition
Kimberly-Clark Expands Renew Programme across European Markets
Essity Brands Capture Quality Expectations through Innovation
Sustainability Commitments Shape Consumer Choices as Demographics Reshape Category Mix
Active Ageing Population Accelerates Adult Incontinence Expansion
Migros Leverages Consumer Trust to Withstand Private-Label Gains
Supermarkets Retain Leadership as E-Commerce Expands in Discreet Categories
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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