Value sales of menstrual care are expected to increase at a steady pace over the forecast period. Slim/thin/ultra-thin towels without wings are anticipated to be the most dynamic category, reflecting growing demand for discreet, lightweight, and comfortable products.
Swiss consumers are expected to continue prioritising sustainability in their menstrual care choices. Reusable menstrual products, including menstrual cups, underwear, and biodegradable pads, are likely to increase in popularity.
Innovation will remain central to market development, particularly in the premium segment. The introduction of technology-integrated products – such as smart menstrual devices with health-tracking capabilities – may gain traction among tech-savvy, health-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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