Competitive Landscape
Major Players Leverage Brand Loyalty to Defend Share
Menstrual care in Taiwan is characterised by a high level of concentration, with United Charm (Unicharm) holding a 36% value share in 2025, followed by Kimberly-Clark Taiwan at 24%, Kang Na Hsiung Enterprise Co Ltd at 12%, and Procter & Gamble Taiwan at 12%. Together, the top four companies account for more than 83% of retail value share, reflecting their dominance.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Taiwan?
- Which are the leading brands in Menstrual Care in Taiwan?
- How are products distributed in Menstrual Care in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Taiwan - Category analysis
Key Data Insights
Premiumisation Trend Drive Value Performance as Users Trade up
Premiumisation Trend Drive Value Performance as Users Trade up
Clean Wellness Claims to Win over Discerning Shoppers
Government Policy Boosts Eco-Friendly Options and Access for Youth
Tampon Brands Accelerate Growth as Social Change Meets New Demand
Social-Media Education and E-Commerce Widen Product Access for Young Users
Innovators Will Capture Value as Sustainability and Wellness Reshape Consumer Choice
Major Players Leverage Brand Loyalty to Defend Share
Supermarkets and Health and Beauty Specialists Maintain Broad Reach
Retail E-Commerce Accelerates as Digital Convenience Wins Share
Tissue and Hygiene in Taiwan - Industry Overview
Urbanisation Drives Convenience Trend with Growth in Bulk Hygiene Purchases
Key Data Insights
Urbanisation Drives Convenience Trend with Growth in Bulk Hygiene Purchases
Terra Wins New Parents by Championing Bamboo-Based Baby Care
Knh Delivers Premium Lines Targeting Skin Health and Eco-Concerns
Premium Positioning Boosts Value as Households Trade up
Retail Adult Incontinence Accelerates in Line with Needs of Ageing Population
Modern Retail and Eco Claims Reshape Competitive Strategies
Yuen Foong Yu Paper Enterprise Closes Gap as Brand Loyalty Keeps Rivals Strong
Supermarkets and Hypermarkets Attract Bulk Buyers with Value and Range
E-Commerce and Bulk Packs Drive Channel Transformation for Hygiene
Online Platforms Win Urban Shoppers with Convenience and Choice
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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