PROSPECTS AND OPPORTUNITIES
Menstrual care is anticipated to show a relatively low CAGR overall, with a strong performance expected for tampons
Menstrual care is expected to maintain a positive growth trajectory over the forecast period, albeit showing one of the lowest anticipated CAGRs across tissue and hygiene in Taiwan. However, tampons is expected to show notably stronger CAGR, thanks to growing from a lower base.
International brands will remain strong, with smaller local players benefitting from niche developments
International players and brands will remain strong in menstrual care over the forecast period, while smaller and local brands can benefit from niche developments. For example, as seen with the ongoing efforts from brand Kira Kira, which holds a small share in tampons and which is a pioneer in more modern menstrual care products, such as menstrual cups and products which are sustainable.
E-commerce will continue to grow as a strong sales channel
E-commerce will continue to grow as a strong sales channel in menstrual care over the forecast period. In view of Taiwanese consumers’ high penetration in social media, multiple brands, including Sofy, Kotex, Carnation, and Whisper, have heavily marketed their new products via local internet influencers and official Facebook pages.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Taiwan?
- Which are the leading brands in Menstrual Care in Taiwan?
- How are products distributed in Menstrual Care in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Taiwan - Category analysis
KEY DATA FINDINGS
Value sales in menstrual care supported by high prices, while volume remains in a slump
United Charm Co Ltd maintains its lead thanks to the success of its Sofy brand across menstrual care categories
Health and beauty specialists maintains the largest sole distribution share, while e-commerce continues to grow
Menstrual care is anticipated to show a relatively low CAGR overall, with a strong performance expected for tampons
International brands will remain strong, with smaller local players benefitting from niche developments
E-commerce will continue to grow as a strong sales channel
Tissue and Hygiene in Taiwan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Menstrual Care research and analysis database.
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