Menstrual care in Brazil is set to see slow and stable retail volume growth throughout the forecast period, while sales are expected to see little movement in retail value terms at constant 2024 prices, as prices are anticipated to fall. Value and convenience will be some of the attributes continuing to shape the category in the coming years.
Digital engagement and retail e-commerce are becoming increasingly important in menstrual care in Brazil. Companies are investing in online sales channels, either by creating their own e-commerce platforms or by partnering with established marketplaces.
Menstrual care in Brazil, like many other markets around the world, will increasingly have to focus on addressing health issues and providing innovative solutions for women. One significant area of concern is perimenopause, the transition period leading to menopause.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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