PROSPECTS AND OPPORTUNITIES
Education and social activities to break down barriers in the forecast period in Brazil
Menstrual care in Brazil is set to see slow and stable retail volume growth throughout the forecast period, while sales are expected to see little movement in retail value terms at constant 2024 prices, as prices are anticipated to fall. Value and convenience will be some of the attributes continuing to shape the category in the coming years.
Online developments should gain traction in the coming years
Digital engagement and retail e-commerce are becoming increasingly important in menstrual care in Brazil. Companies are investing in online sales channels, either by creating their own e-commerce platforms or by partnering with established marketplaces.
Empowering women by addressing health issues in menstrual care
Menstrual care in Brazil, like many other markets around the world, will increasingly have to focus on addressing health issues and providing innovative solutions for women. One significant area of concern is perimenopause, the transition period leading to menopause.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Brazil?
- Which are the leading brands in Menstrual Care in Brazil?
- How are products distributed in Menstrual Care in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Brazil - Category analysis
KEY DATA FINDINGS
Menstrual care maintains growth, driven mostly by pantyliners
Sustainable innovations and expansion of leading players set the tone in menstrual care
Retail e-commerce gains relevance each year, but physical stores remain dominant
Education and social activities to break down barriers in the forecast period in Brazil
Online developments should gain traction in the coming years
Empowering women by addressing health issues in menstrual care
Tissue and Hygiene in Brazil - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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