PROSPECTS AND OPPORTUNITIES
Menstrual care will maintain a healthy CAGR over the forecast period
Menstrual care is expected to see a healthy CAGR over the forecast period. Towels will continue to outperform tampons, with an ongoing trend towards more modern, slim, towels, over standard variants which are increasingly seen as old-fashioned and less comfortable.
Premium designs and eco-friendly innovations will drive developments
Competition in menstrual care is expected to remain balanced between global, local, and private label players. Within this, strategies will be centred around the introduction of new products that are both competitively priced and offer enhanced value.
E-commerce expected to maintain growth, but remain comparably modest in share
E-commerce is expected to maintain growth over the forecast period, albeit remaining comparably modest in distribution share. Growth will be supported by online platforms such as Trendyol, Hepsiburada, and N11 expanding their product ranges and offering exclusive online discounts, thus attracting consumers to purchase products online.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Turkey?
- Which are the leading brands in Menstrual Care in Turkey?
- How are products distributed in Menstrual Care in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Turkey - Category analysis
KEY DATA FINDINGS
Towels perform well, supporting robust growth, with more modern options gaining attention
Players are balanced between global, local, and private label
Discounters leads distribution in menstrual care, having gradually taken over from supermarkets
Menstrual care will maintain a healthy CAGR over the forecast period
Premium designs and eco-friendly innovations will drive developments
E-commerce expected to maintain growth, but remain comparably modest in share
Tissue and Hygiene in Turkey - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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