PROSPECTS AND OPPORTUNITIES
Menstrual care products are expected to maintain steady growth
Sales of menstrual care products in Egypt are projected to see steady growth in both constant value (2024 prices) and volume terms over the forecast period. Several factors are driving this expansion, including the continued rise in the female population and government efforts to promote women's participation in education and the workforce.
E-commerce channel to make greater contribution to sales of menstrual care products
E-commerce is expected to play an increasingly significant role in menstrual care sales over the forecast period. Delivery logistics are continuously improving, with ongoing expansion aimed at reaching rural areas, making online shopping a more viable option for a wider audience.
Cost-effective innovations using natural materials expected to appeal to Egyptian consumers
Given the economic uncertainties affecting the average consumer, innovations should focus on adding value without significantly increasing costs. Enhancing menstrual pads with natural additives such as essential oils or herbal extracts could provide additional benefits, including soothing effects, odour control, and skincare.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Egypt?
- Which are the leading brands in Menstrual Care in Egypt?
- How are products distributed in Menstrual Care in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Egypt - Category analysis
KEY DATA FINDINGS
Steady growth in menstrual care, driven by rising female population, education, and empowerment
Always continues to lead, but faces growing competition
Health and beauty specialists are key contributor to sales of the menstrual care products
Menstrual care products are expected to maintain steady growth
E-commerce channel to make greater contribution to sales of menstrual care products
Cost-effective innovations using natural materials expected to appeal to Egyptian consumers
Tissue and Hygiene in Egypt - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!